Titre | Facts |
Agence | M/H VCCP |
Campagne | The Proof is in the Pennzoil |
Annonceur | Shell |
Marque | Pennzoil |
Date de première diffusion/publication | 2019 / 4 |
Secteur d'activité | Pneus, accessoires, huiles, essence, gasoil |
Slogan | The Proof is in the Pennzoil |
Philosophie | The spot’s narrator, actor Washington Kirk, presents the five important facts that make Pennzoil Synthetics one of the most technologically advanced motor oils on the market and setting it apart from the competition. As background, Pennzoil Synthetic motor oil is created using a patented and revolutionary gas-to-liquid process that converts natural gas into a high quality full synthetic base oil. Base oil made from natural gas is 99.5% pure with significantly fewer of the impurities found in crude oil (the start for many traditional and synthetic motor oils). Pennzoil has spent more than 40 years of research and development on its natural gas technology, earning more than 3,500 patents along the way. |
Type de média | Télévision |
Longueur | |
Marché | Canada |
Maison de production | 1stAveMachine |
Founder / Chief Creative Officer | John Matejczyk |
Directeur de création | Tony Zimney |
Senior Art Director | Gerardo Agbuya |
Concepteur / rédacteur | Jesse Wilks |
Directeur Général | Matt Dowshen |
Group Business Director | Georgia Mahaffie |
Directeur de clientèle | Danielle Shedletzky |
Chef de groupe | Esther Azagury |
Responsable de la production | Tanya LeSieur |
Senior Producer | Brian Stanley |
Producteur | Alison Beck |
Business Affairs Director | Cara Orlowski |
Agence Média | MediaCom North America |
Agence Média | MediaCom Canada |
Maison de production | Sport Dimensions |
Brand Activation Agency | The Kerry Group |
PR Agency | Coyne PR |
Digital Marketing | Wunderman |
Réalisateur | Ben Steiger-Levine |
Directeur de création | Bob Partington |
Partner/Executive Producer | Sam Penfield |
Producteur exécutif | Peter Repplier |
Producteur | Petra Ahmann |
Directeur de la photo | Gabriel Brault-Tardif |
Production Service Company | Les Enfants |
Service Producer | Celine Cellier |
Service Production Manager | Nicolas Berube |
1st AD | Bruno Bazin |
Directeur artistique | David Pelletier |
Monteur | Whitney James |
Associate Producer Post | Mike Schultz |
VFX / Finishing | Electric Theatre Collective |
VFX Executive Producer | Kate Hitchings |
Responsable de la production | Serena Noorani |
VFX Producer | Meg Scarcella |
On Set VFX Supervisor | Marc Morissette |
VFX Supervisor | Mario Dumont |
Flame Lead | Mikey Smith |
2D Assist | Phoebe Britton |
2D Assist | Sam Jorgensen |
2D Assist | Ujala Saini |
Matte Painting | Nathan Aardvark |
Motion Graphics Designer | Matt Andrews |
CG Lead | Corinne DeOrsay |
CG Artist | Nate Lapinski |
CG Artist | Dana DiGioia |
CG Artist | Josh Matthews |
CG Artist | Huisoo Lee |
CG Artist | Greg Gutkin |
CG Artist | Matthew Bell |
Sociéte de création sonore | Barking Owl |
Sound Designer | Morgan Johnson |
Executive Producer/Creative Director | Kelly Bayett |
Producteur | KC Dossett |
Mix | Eleven Sound |
Mixer | Jeff Payne |
Assistant Mixer | Andrew Smith |
Mix Executive Producer | Melissa Elston |
Mix Producer | Imani Franklin |
ORIGINAL MUSIC | Antfood NY |