|Date de première diffusion/publication|
|Secteur d'activité||Associations d'information et de lutte contre la maladie|
|Synopsis|| Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.|
This disease affects 1 out of 3 women over the age of 50...
A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message:
“Untreated, osteoporosis makes the bones as fragile as this porcelain”.
|Type de média||Etude de cas|
|Directeur artistique||Aurélien Bigot|
|Concepteur / rédacteur||Benjamin Le Coz|
|TV Production||Ingrid Vasseur|
|Responsable de la création||Xavier Beauregard|
|Maison de production||Wanda Paris|
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