Titre | Samsung Doorways |
Agence | BBH |
Campagne | Doorways |
Annonceur | Samsung |
Marque | Samsung |
Date de première diffusion/publication | 2018 / 8 |
Secteur d'activité | Electronique grand public, audiovisuel |
Philosophie | Consumers use a Samsung device to enter a special Doorways display area. The Family Guy game is then overlaid on the location using AR. By mapping the physical space to the virtual Family Guy house, players can walk and look around as they would in real life. Their phones acts as a lens into the interior of the Griffin’s house containing Samsung’s Intelligent Home devices. The player will then receive a series of tasks in a story narrative featuring Family Guy’s main character Peter Griffin. These tasks show how connected devices can work together to make life easier and better. |
Type de média | Evènements |
Responsable de la création | Ian Heartfield |
Chief Marketing Officer (CMO) | Adam Arnold |
Directeur de création | Ross Mawdsley |
Design / conception multimédia | Niek Van Wingerden |
UX Designer | Amy Andrews |
Directeur des Stratégies | Lilli English |
Directeur associé | Carly Avener |
Directeur associé | Joanne Liu |
Head of Entertainment | William Swann |
Business Leader | Claudia Wallace |
Directeur de clientèle | Natalie Barry |
Chef de groupe | Kate Sotheran |
Producteur | Susan Liu |
Producteur | Melissa Thompson |
Assistant Producer | Shail Mehta |
Digital Production Company | Media.Monks |