|Annonceur||Marvel Strike Force|
|Marque||Marvel Strike Force|
|Date de première diffusion/publication|
|Secteur d'activité||Consoles de jeux et jeux|
|Philosophie|| Advertising agency barrettSF has created a new advertising campaign for Marvel Strike Force, FoxNext Games’ newly-launched free-to-play RPG. This is the first game that allows players to mix characters in the Marvel universe - both heroes and villains - to form teams.|
The creative, which was edited into 60, 30, 15 and 6-second ads, runs across the internet from March 29th and cable and broadcast TV the week of April 2nd in the US. barrettSF is also working on a series of social videos for Marvel Strike Force and several posters.
Everything except the gameplay shown at the ad’s end is original CG footage that barrettSF created with The Mill Los Angeles. Much action - such as a stuntman falling down a ramp - involved filming live actors in motion-capture suits. The designs for the characters came from game developer Fox Next. The agency took those assets, animated them and then inserted the world around them to create the spot.
The spots are narrated by “S.H.I.E.L.D. Medic,” a playable character in the game, but one who has yet to be defined in the broader Marvel Universe. The audience gets inside his head as he prepares to go into battle with his Strike Force team to save the Earth, which has fallen under siege by sinister forces led by Ultimus.
|Type de média||Digital|
|Post Production Company||The Mill|
|Directeur de création||Todd Eisner|
|Directeur de la création||Jamie Barrett|
|Directeur artistique||Jen Hart|
|Directeur de clientèle||Molly Warner|
|Edit Assistant||Bradley Rhone|
|Producteur exécutif||Anastasia Von Rahl|
|2D Lead||Martin Karlsson|
|3D Lead Artist||Chris Bayol|
|3D Lead Artist||Chris Goodrich|
|Music Production||New Math|
|Sound Engineer||Michael Anastasi|
|Mix||Matt Wood @ One Union|
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