Simona Suman
Directeur de création at McCann Worldgroup Romania
Bucharest, Roumanie
TitreGrand Valentine's Stories
Campagne Grand Valentine's Stories
Annonceur Grand Cinema& More
Marque Grand Cinema& More
Date de première diffusion/publication
Secteur d'activité Lieux de spectacles
Synopsis Cinema surprises couples with films inspired by their love stories.
The average relationship nowadays only lasts 2,9 years. Millennial couples spend more time on social media than with each other. Clearly, romance is dead.So how could we convince the most jaded generation yet to celebrate romance on Valentine’s Day?
Just like the name says, Grand Cinema & More isn’t just about movies, it’s about creating unique experiences for their visitors. This was the message behind the Bucharest based cinema’s campaign, a Valentine’s Day stunt meant to surprise 3 couples who thought they were just going to see a romantic movie.
More than 100 couples had previously entered their love story in a contest organized by Grand Cinema& More on their Facebook page, hoping to win tickets to the movies. Three stories were chosen and used as inspiration for three short films, a projection of their love stories 30 years in the future.
The films were projected for the unsuspecting couples in the theatre on Valentie’s Day, as a surprise for the couples that were present. 
Type de média Etude de cas
Directeur de création
Directeur de création groupe
Concepteur / rédacteur
Directeur artistique
Client Services Director
Responsable de budget agence
Chef de groupe

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