|Titre||Grand Valentine's Stories|
|Campagne||Grand Valentine's Stories|
|Annonceur||Grand Cinema& More|
|Marque||Grand Cinema& More|
|Date de première diffusion/publication|
|Secteur d'activité||Lieux de spectacles|
|Synopsis|| Cinema surprises couples with films inspired by their love stories.|
The average relationship nowadays only lasts 2,9 years. Millennial couples spend more time on social media than with each other. Clearly, romance is dead.So how could we convince the most jaded generation yet to celebrate romance on Valentine’s Day?
Just like the name says, Grand Cinema & More isn’t just about movies, it’s about creating unique experiences for their visitors. This was the message behind the Bucharest based cinema’s campaign, a Valentine’s Day stunt meant to surprise 3 couples who thought they were just going to see a romantic movie.
More than 100 couples had previously entered their love story in a contest organized by Grand Cinema& More on their Facebook page, hoping to win tickets to the movies. Three stories were chosen and used as inspiration for three short films, a projection of their love stories 30 years in the future.
The films were projected for the unsuspecting couples in the theatre on Valentie’s Day, as a surprise for the couples that were present.
|Type de média||Etude de cas|
|Directeur de création||Valentin Suciu|
|Directeur de création groupe||Simona Suman|
|Concepteur / rédacteur||Andrei Stanciu|
|Directeur artistique||Alexandru Buta|
|Client Services Director||Loredana Saru|
|Responsable de budget agence||Georgiana Rotaru|
|Chef de groupe||Nicoleta Dumitru|
Dennis Lück is the most awarded creative in Switzerland, with the...
I’m an international creative who spent the last decade building...
About Currently: Creative Vice President at Young & Rubicam São...
Jason has been helping lead the charge at 72andSunny since the ve...
My middle name, Catherine, is spelled with a ‘C’ because my mom t...
I am a New-York-based journalist and a copywriter, curious about...
# +18 years track record in Communication strategy, PR, Social Me...
Dr Cathrine Jansson-Boyd is a Reader at Anglia Ruskin University,...