Titre | The Rough Guide to Xbox |
Agence | McCann London |
Campagne | The Rough Guide to Xbox |
Annonceur | Microsoft |
Marque | Xbox |
Date de première diffusion/publication | 2020 / 1 |
Secteur d'activité | Consoles de jeux et jeux |
Philosophie | Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass. The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home. |
Type de média | Livre |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Directeur de la création | Jamie Mietz |
Directeur de la création | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
Réalisateur | Jim Nilsson |
Réalisateur | Jacob Bjordal |
Senior Creative | Juan Peirano |
Senior Creative | Hetu Negri |
Head of Strategy | Karen Crum |
Senior Planner | James Appleby |
Head of Art | Dan Howarth |
Designer | Matthew Thomas |
Designer | Angelika Juszczyk |
Project Director | Clare Prager |
Chef de projet | Anna Curtis |
Senior Project Manager | Hannah Graff |
EVP and CCO | Rob Smith |
Directeur associé | Sailesh Jani |
Senior Account Director | Nicole Robinson-Spaude |
Directeur de clientèle | Melanie Vickers |
Responsable de budget agence | Anastasia Imam |
Chef de groupe | Eloise Thompson |
Chief Production Officer | Sergio Lopez |
Producteur exécutif | Kin-man Ly |
Head of Studio | Ellis Faint |
Producteur | Alex Dougan |
Junior Producer | Aurelija Salickaite |
Producteur print | Steve Tester |
Producteur | Jamie Cooper |
Réalisateur | Ben Twiston-Davies |
Maison de production | Fire without Smoke |
Post production | Craft London |
Publishing | Rough Guides |
Partnerships Agency | MIAI |
PR Agency | Assembly |