Giselle Farias

Giselle Farias

Advertising Account Executive at Sniper Propaganda
Brésil

A propos

LION - Open Networker
Contact Details: 083 8254561 | gisellejfarias@gmail.com

Thanks for visiting my profile!

I have more tham 10 years of experience with advertising accounts in Brazil, with several cases, awards and capture of new accounts. I moved out to Dublin few months ago and really want to continue working in the advertising area, this is what I love, this is what I know to do. In the other hands I understand that it is another market, another language, and I am willing to start over my career. I'm fast-paced enviroment, excellent problem-solver, with a degree in Communications and proficient in Business. Please contact me if you have some job position that suits my profile.

Postes

Account Director
Sniper Propaganda
September 2014 - November 2016 (2 years 2 months)
Acting as a link between clients and the agency. Responsible for the coordination of advertising campaigns and therefore communicating clearly to the team involved; Managing administrative and campaign work and ensure that advertising projects are completed on time and on budget; Meeting and liaising with clients to discuss and identify their advertising requirements; Designing brief identifying customers needs; Making follow up, aproval of campaigns; Marketing planning and promotional actions; Negotiating with communication vehicles and suppliers; Brainstorm meeting with the creation and management of deadlines; Coordinating event of launching new products or services; Negotiating and budget closures of creation and production with the client; Establishing relationship with new clients and maintaining and nurturing business relationships with existing clients; Monthly profit control
Achievements:
-The advertising agency was new in the market and I brought all the new clients
-Helped the team get some awards like: The most awarded local agency in 2015 in the categories retail video, institutional video and retail ads, by the largest communication vehicle in the city
-First local agency with advertisement chosen for Archive magazine, the most important advertising magazine of the world
-Ads chosen by Best Ads the website that show up the best advertisement weekly in the world.
-Launch campaign of Patio Norte Shopping brought public record at the inauguration. This campaing was chosen by Best Ads website for the best advertisement of the week, competing with major agencies in the world.
-Invitation to write in the publicity column of the biggest newspaper in the City, about the position of the advertising agency at the time of economic crisis
My Accoumts: OI multinational telecommunications company, Patio Norte Shopping, Cemar Energy Factory, Lastro Engineering, Inlab Laboratories, Unihosp Health Insurance, A Renovar Furnitures, Padoca Bakery.
Marketing Coordinatior - Election Campaign for Councilman
PSD - Partido Social Democrata
July 2016 - October 2016 (3 months)
• Elaborating and application of research
• Marketing strategy of the campaign and briefing for the creation of the political campaign
• Approving of layouts
• Negotiating with suppliers for the production of campaign materials
• Organization of marches and advice in the elaboration of candidate’s speeches
• Managementing of social network
• Media planning and negotiation with communication vehicles

Achievements: The candidate Artuzinho won the elections for councilor
Account Manager
Mallmann Marketing
April 2011 - June 2014 (3 years 2 months)
• Elaborating of briefings, management of deadlines for jobs
• Making follow-up, review and approval of materials with clients
• Presenting of campaigns, maintenance of interlocution between agency and client
• Marketing planning for product or service campaigns
• Media planning for advertising campaigns, negotiation with media vehicles and suppliers
• Coordinating of events
• Negotiating and budget closures of creation and production
• Prospecting with presentation of portfolio of the agency
• Participating in bids
Achievements:
- Helped the team with the campaign launch and promotional actions for the Dama Araçagy Enterprise made possible for the sale of all 250 lots in 1 week.
-First place in the sales of the institutional announcements of the O Estado do Maranhão newspaper in honor of the 400 years of the city of São Luís.
-Sale of all cars of the Banco do Brasil vehicles fair that took place on a weekend, in which we were responsible for the advertising campaign, promotional actions and visual communication.
My Accounts: Renault, Nissan, Honda, Bank of Brazil, Sebrae Support to Micro and Small Enterprises, Dama Developer, Sá Cavalcante Construction Company and Viluma Engineering
Account Manager
NET Broadcast TV Network
September 2010 - March 2011 (6 months)
• Selling of advertising space on television
• Sending projects and negotiate proposals with advertising agencies
• Prospecting and contract contracts with customers that sell products or services for target with consumption potential and that fit the pay TV’s profile
• Negotiating approached according to the commercial packages and benefits offered by the issuer.
Account Executive/Supervision
O Estado do Maranhão Newspaper
May 2005 - November 2008 (3 years 6 months)
• Selling of advertising space with goals to be achieved and with objective in the loyalty and prospection of new clients
• Preparing proposals based on special projects and seasonality of the market
• Supervising the sales team for 3 months. Indication made by the supervisor team during her recess period.
Achievements:
-The only Account Executive who managed to sell 5 advertising pages of Classified newspaper to a real estate.
-First place in ad sales in the year 2007.
Marketing Coordination - Election Campaign for Mayor
PMD - Partido do Movimento Democrático Brasileiro
June 2008 - October 2008 (4 months)
• Elaboration and application of research
• Marketing strategy of the campaign and briefing for the creation of the political campaign
• Creating of slogan and approval of layouts
• Negotiating with suppliers for the production of campaign materials
• Producing of campaign videos.
• Organizing of marches and advice in the elaboration of candidate’s speeches
• Media planning and negotiation with communication vehicles
Achievements: The candidate Artur Farias won the elections for mayor.
Account Executive
O Debate Newspaper
June 2004 - April 2005 (10 months)
• Selling of advertising space with goals to be achieved and with objective in the loyalty and prospection of new clients

Formation

Marketing and Business Studies

Further Education and Training Awards Council – FETAC 5
2009 - 2010 (1 year)

Marketing, Strategy and Communication Field Of Study Marketing Grade MBA

Centro de Desenvolvimento de Conhecimento e Habilidades - CEDECON
2006 - 2008 (2 years)

Adverstising and Marketing - Social Communication Area Grade Bachelor Degree

Centro Universitário do Maranhão - UNICEUMA
2001 - 2005 (4 years)

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