I'm a digital brand strategist with a strong knowledge base in startups. The future of advertising isn't advertising. I believe that the fundamental shift in advertising lies within learning and applying the behaviors of startups to that of established brands. Successful startups that scale focus on the one to one connection with their users and find innovative ways to reach their potential customers. I use several approaches of successful startups and apply them towards solving real problems for a range of brands.
I spent three years at Deutsch where I worked on the strategy side helping to uncover digital human behaviors to assist in the building of digital experiences for Target and Taco Bell. I also worked on brand development for brands like Dr Pepper Snapple Group, Pandora and Uber.
I am now a strategist at a digital consultancy and creative shop in the bay area where I'm working to solve big brand problems in a rapidly evolving digital world.
But my experience reaches beyond advertising.
Engineering: I worked with MIT graduate students on simplifying a complex design presentation to develop the first ever Hyperloop pod.
Design: Today you can find me learning App based coding languages as well as mastering design programs such as Photoshop, InDesign, and Sketch. And on the side I'm messing around with how I can contribute to the Internet of things through Arduinos and machine learning.
Entrepreneurship: During my spare time I like to strategize and execute new business ventures with a broad scope of teams. I have a couple of mini projects, one of which will launch at the end of the fourth quarter of 2017.
Feel free to reach me any time.