Alexandre Gama
CEO & founder of INOVNATION at Shareholder & Member of the Board of BAC-Briggs Automotive Company
São Paulo SP, Brésil
TitreMobility Manifesto
Agence
Campagne Borders
Annonceur TIM Brasil
Marque TIM
Mise en ligneSeptembre 2011
Secteur d'activité Télécommunications
Slogan (langue originale) Você Sem Fronteiras
Synopsis In the beginning we see the image of the royal wedding projected in a big canvas while the lettering says: “Then commoners would only become royal in fairy tales.” We then see scenes of the former dictator from Egypt, Hosni Mubarak being deposed. “Then social revolutions started on the street. Now they begin on social networks.” Cut to news and images of Wagner Moura, who’s doing his first Hollywood film. “Then movies were an American business. Now Brazilian talent takes Hollywood.”Cut to the kid Rene da Silva twitting from his community in Morro do Alemão, Rio de Janeiro. He holds his mobile, in from of the hill, writing and posting on his twitter account. “Then slums didn’t stand a chance. Now they have a voice, social network and thousands of followers.”Cut to the final scene with Blue Man, writing the tagline in neon “You, without borders” while the voice over concludes: “The borders between you and opportunities are opening. TIM works so that you can communicate more, do more and go further."
Type de média Télévision
Marché Brésil
Equipe créative
Equipe créative
Directeur de création
Responsable de la création
Directeur de création
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Maison de production
Réalisateur
Montage Equipe AD
Maison de production

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