La Poste - "La Poste - CES 2016 Las Vegas"

DigitasLBi

DigitasLBi Paris, France

7749

Marque: La Poste
Pays: France

Annonceur: La Poste

Titre	La Poste - CES 2016 Las Vegas
Agence	DigitasLBi
Campagne	Very Real
Annonceur	La Poste
Marque	La Poste
Date de première diffusion/publication	2016
Secteur d'activité	Poste, transporteurs, coursiers
Synopsis	La Poste wanted to promote and present its new project: the Hub, a hub of connected object, oriented service and security of personal data. Their goal was to make their flagship attractive in the middle of the CES. They wanted to be disruptive. In order to do it, DigitasLBi imagined an interactive installation.
Philosophie	Very Real is an innovative installation which brings CES visitors to La Poste's connected services. This installation was featured with six 4K screens —nearly 6ft high, creating a giant 24k screen and an open window on a reality outside the CES—, connected objects and Ipad arranged in front of the installation interact with events in the videos displayed on the screens. On this project, we developed the software part in C++ and Objective-C. There was a first software in the main computer, to control the whole installation (iPads, spotlight, connected objects and screens) and also two different iPad apps. The 24K video display communicates globally with iPads and connected objects, without wifi or ethernet for robustness reasons. To achieve it, we developed a specific library in C++ using frequency communication protocol through an audio wired network.
Type de média	Digital
Longueur	111 seconds
Développeur de logiciel	Lost Mechanics
Creative technologist	Stéphane Allary
Creative technologist	Julien Terraz
Account Team Lead	Rémy Garnier
Account Team Lead	Cécile Sallaind
Creation Direction	Luc Deveze
Creation Direction	Laurent Nuyen
Développeur de logiciel	Nicolas Fabicki
Développeur de logiciel	Nicolas Petremann