| Titre | The key to get Brussels in motion |
| Agence | mortierbrigade |
| Campagne | The key to get Brussels in motion |
| Annonceur | STIB/MIVB |
| Marque | STIB/MIVB |
| Mise en ligne | Juillet 2019 |
| Secteur d'activité | Transports, voyages & tourisme |
| Synopsis | Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space. |
| Type de média | Expérience extérieure interactive |
| Longueur | |
| Responsable de la publicité (annonceur) | Lionel Lammens |
| Responsable de la publicité (annonceur) | Barbara Foucart |
| Responsable de la publicité (annonceur) | Melisa de Wilde |
| Responsable de la publicité (annonceur) | Florence Manente |
| Directeur de création | Jens Mortier |
| Directeur de création | Joost Berends |
| Directeur de création | Philippe de Ceuster |
| Equipe créative | Ramin Afshar |
| Equipe créative | Danny Vissers |
| Producteur, maison de production | Amandine Clio |
| PR manager | Anne-Cécile Collignon |
| Social Media Manager | Jonas Van Bael |
| Designer | Inès Martinez |
| Designer | Sophie Bayeul |
| Designer | Vito Latorrata |
| Illustration | de Kwekerij |
| Illustration | Barbara Vandekonijnen |
| Réalisateur | Gunter Blokken |
| Monteur | Jelle Van Stroo |
| Son | Sonhouse |
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