Meredith Ulmer

Meredith Ulmer

Senior Social Media Specialist at The Wendy's Company
Columbus, Etats-Unis

A propos

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Postes

Senior Social Media Specialist
The Wendy's Company
May 2016 - Actuellement ici (3 years 8 months)
-Manage social strategy, community management and content creation for Wendy's
digital campaigns
-Developed and implemented local social media strategy
-Oversee concepts and production of photoshoots and live events
-Work with customer care and agency partners to implement social customer care
-Collaborate with international team on social global assets
-Strategize and collaborate with partners on influencer campaigns
-Work with the internal team to drive promotion of company programs, initiatives,
guiding principles and mission.
Digital Marketing Assets Specialist
The Wendy's Company
August 2015 - May 2016 (9 months)
-Created creative advertising strategy for Wendys.com, kiosk and mobile app
-Assisted with the digital strategic planning for SEO, SEM, and local listing management
-Worked with user experience to deliver a unified brand experience across digital
channels
-Coordinated e-commerce strategy for the new Wendys.com, currently in development
-Developed process for app store management
-Initiated market research studies and analyzed findings
Foundation Marketing and Communications Specialist
Delta Gamma
October 2014 - 2015 (3 months)
- Manage all Foundation social media channels
- Create guest blogs on philanthropic topics
- Create content for newsletters and other Foundation materials
- Design Foundation graphic materials using the Adobe Creative Suite
- Participate in large-scale event planning
- Developed plan for paid social media campaigns
- Doubled social media interaction in four months
- All work is from Delta Gamma's Executive Offices
Digital/Video Communications Manager
Delta Gamma
April 2014 - October 2014 (6 months)
- Maintained fraternal headquarter's website content and design
- Created videos using Adobe editing programs
- Composed and distribute bimonthly newsletter from Executive Offices
- Wrote and edited Fraternity handbooks
Communications Intern
L Brands
August 2013 - May 2014 (9 months)
- Mainly a social media net for Communications by monitoring daily social media activity using Radian6 about the brands.
- Anticipating trends through social media
- Field media requests to team as needed
Strategic Partnership Intern
Columbus Zoo
April 2013 - December 2013 (8 months)
- Assisted in event planning
- Compiled social media reports that were distributed to senior staff members
- Participated in successful partnership development
- Edited material for a zoo publication
- Implemented fundraising campaign
- Successfully implemented first on-grounds fundraising program
- Accomplished goals prior to deadline and increased goal number
- Assisted in market research/survey through question development, administering survey and training other staff members on program
Marketing and Communications Intern
Otterbein University
January 2013 - August 2013 (7 months)
- Compiled information about Otterbein from media sources
- Wrote material for Otterbein homepage
- Edited university materials using AP style
- Assisted in event planning with the university
- Assisted with media outreach and press release writing
- Provided valuable feedback for university's video campaign, scouted actors and participated in videos
Orientation Leader
Otterbein University
February 2012 - January 2013 (11 months)
- Gained valuable community relations skills through multiple festivals
- Facilitated communication between students, families and the school
- Assisted new students in their transition to college life
- Gained crisis planning and communication through unexpected severe weather

Formation

Public Relations / Public Relations, Advertising, and Applied Communication

2010 - 2014 (4 years)
Activities and Societies: Tau Epsilon Mu, Host & Tour, Orientation Leader As a student at Otterbein, I have tried to stay extremely involved on campus. I have been a tour guide, orientation leader, sorority president and involved with several internships.

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