| Titre | #PLSChallenge |
| Campagne | #PLSChallenge |
| Annonceur | Red Cross |
| Marque | French Red Cross |
| Mise en ligne | Novembre 2020 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Synopsis | France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures. |
| Type de média | Digital |
| Longueur | |
| Production agence | Konbini |
| PDG | David Creuzot |
| PDG | Lucie Beudet |
| Directeur de la création | Arthur King |
| Directeur de création | Guillaume Aubert |
| Concepteur / rédacteur | Jean Ares |
| Directeur artistique | Sergio Alves |
| Motion Designer | Jordan Beline |
| Motion Designer | Hugo Jacquier |
| Head of Agency | Stéphanie Decombe |
| Directeur de clientèle | Thomas Devynck |
| Responsable de budget agence | Margaux Le Grix de la Salle |
| Chef de projet | Laura Zenoni |
| Head of Business Development | Julien Pacull |
| PR manager | Marguerite Courcoux |
| Communications Manager | Coline Abeillon |
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