| Titre | 30,000 cars |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | 30,000 cars |
| Annonceur | Västtrafik Public Transport |
| Marque | Västtrafik |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | Every day in the western region of Sweden, 250,000 commuters travel by car, creating severe gridlocks and CO2 emissions. Västtrafik, the local public transport company, wants more people to take the bus. The best way to spark change is to offer an alternative, so in this campaign, 30,000 free trial passes were given out to car drivers. By building a mesmerizing toy car installation, we made this big figure tangible. With the film – all done without CGI – we illustrated the massive impact of the initiative. |
| Type de média | Télévision & Cinéma |
| Directeur de la publicité | Susanne Eriksson |
| Directeur de clientèle | Greger Andersson |
| Chef de groupe | Helen Johansson |
| Directeur artistique | Lars Jansson |
| Concepteur / rédacteur | Pontus Caresten |
| Designer | Christoffer Persson |
| PR Strategist | Robert Johnsson |
| PR Strategist | Sebastian Nowacki |
| Planneur | Anita Rafiei |
| Art | Ebba Chambert |
| Art | Oscar Andersson |
| Art | Linden Carte |
| Art | Mira Cederwall Victorin |
| Art | Nathalie Ruejas Jonson |
| Art | Linnéa Teljas Puranen |
| Art | Gustav Gigi Sandin |
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