Titre | The (RE) collection 3 |
Agence | Publicis Italy |
Campagne | The (RE) collection |
Annonceur | Diesel |
Marque | Coca-Cola/Diesel |
Mise en ligne | Septembre 2019 |
Secteur d'activité | Vêtements |
Synopsis (langue originale) | URL: https://dieselbin.store/ This Autumn, two iconic brands, Diesel and Coca-Cola, have joined forces to create The (Re)Collection; a beautifully crafted capsule collection incorporating recycled materials. Diesel, known for provoking its audience with irony, boldness and its ability to challenge conformity and Coca-Cola, known for celebrating togetherness and inclusivity, teamed up to merge their DNA and create a remarkable collaboration. The range incorporates materials such as recycled PET derived from plastic bottles and recycled cotton, to create a fresh, modern interpretation of Diesel’s casual-wear aesthetic combined with Coca-Cola’s iconicity to make a statement. |
Type de média | Presse & publications |
Longueur | |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Director | Cristiana Boccassini |
General Manager | Daniela Di Maio |
Directeur de création | Thiago Cruz |
Directeur de création | Mihnea Gheorghiu |
Creative Supervisor | Costanza Rossi |
ACD | Daniel Arango |
ACD | Arthur Amorim |
Concepteur / rédacteur | Daniel Arango |
Directeur artistique | Arthur Amorim |
Designer | Gianluca Villa |
Account Director, Social Media | Filippo D'Andrea |
Chef de groupe | Mirko de Martini |
Global Strategic Planning Director | Monica Radulescu |
Head of Digital | Pierluigi Roselli |
Responsable média | Doina Tatu |
Responsable de la production | Francesca Zazzera |
Producteur | Tania Dal Pra |
Producteur | Amine Ketem |
Acheteur d'art | Marcella Garutti |
Directeur de création | Lou Escobar |
Photographe | Lou Escobar |
Producteur exécutif | Nicolas Tiry |
DOP Assistant | Hunter Daly |
Stylist Assistant | Lucie Jeannot |
Casting Director | Candice Meier |
Makeup artist | Samuel Ruffin Hendrix |
Coiffeur | Javier Palacio |
Décorateur | David Laurent |