| Titre | Earth 2050 |
| Brief | As a society we are increasingly looking towards the future, imagining what our world will look like, how technology will advance and dreaming of a 2050 that looks nothing like our present day. Earth 2050 is the result of a creative marriage between futurists and artists. Visitors can explore predictions (a future where advertising campaigns reach us through our dreams) and visit global hubs in 2020, 2030 and beyond. |
| Agence | Possible |
| Campagne | Earth 2050 |
| Annonceur | Kaspersky |
| Marque | Kaspersky Earth 2050 website |
| Mise en ligne | Novembre 2017 |
| Secteur d'activité | Logiciels, production multimédia |
| Synopsis | Interactive platform designed to bring together predictions of theorists and images of visionaries who aspire to tell us about the future of our planet. |
| Problème | We engaged famous futurists, researchers, artists and scientists to predict what they think the future will look like to create Earth 2050 – an interactive platform that provides a glimpse of the future based on these predictions, a collection of 360-degree views of cities across the globe showing concepts dreamt up by professional futurologists and designers. The interactive multimedia platform, Earth 2050, highlights predictions for cities around the globe and different artefacts people could encounter in the not-so-distant future. Divided into hexagons, the planet contains forecasts about the future of almost all aspects of our life. Robotics, ecology, lifestyle, medicine, education – famous futurists, brands and organisations share their research and forecasts about changes our planet will undergo in 2030, 2040 and 2050. Using these briefs, artists, illustrators and designers create futuristic locations. Thus, it is possible to learn quickly and easily about practically all aspects of the future, as well as express your opinion and share the most vivid predictions and locations on social networks. Anyone can take part in the project along with well-known designers, futurists and writers. |
| Type de média | Sites Internet |
| Directeur de création | Vlad Sitnikov |
| Directeur de création | Artem Filimonov |
| Concepteur / rédacteur | Marat Arutyunov |
| Concepteur / rédacteur | Mikhail Sinelshikov |
| Directeur artistique | Sergey Andronov |
| Producteur, agence | Artur Pechorin |
| Illustrateur | Anton Vodogreev |
| Illustrateur | Dmitryi Maksimov |
| Infographiste | Kirill Klippenstein |
Plus de réalisations
VOIR TOUSThe Braille Art Project
- MARQUE:
- Belaya Trost
- AGENCE:
- Possible