Michael DeJesus
Creative Director at Independent
Etats-Unis
TitreBroken Crayons
Agence
Campagne Broken Crayons
Annonceur Amigos for Kids
Marque Amigos for Kids
Date de première diffusion/publication
Secteur d'activité Droits de l'homme
Slogan SOMETIMES, A CHILD’S DRAWINGS CAN PAINT A MUCH BIGGER PICTURE.
Synopsis Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting international visitors were exposed to art with a hidden twist.

The exhibition took place during Miami Art Week, in the heart of Art Basel - the premier art show of the Americas - which includes seven full days of events, culture, and over 160,000 visitors.
Explanation
In an empty warehouse in the heart of the Miami’s art district - the Wynwood neighborhood- we built a fully immersive, temporary art gallery. Walls were erected and patterns created to control the flow and experience.
Here, real children’s drawings were mounted with gallery quality canvases and frames, complete with audio guides and object labels. The lighting, sound and ambient was tinkered with to match the mood and setting.
Unsuspecting guests were then invited to experience a one-of-a-kind art show with a hidden twist. Cameras were affixed throughout the gallery to capture the raw reactions of our visitors.
Philosophie To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting international visitors were exposed to art with a hidden twist.
Problème According to child protection expert Dr. Elspeth McInnes, a Senior Lecturer at the University of South Australia, abused children will often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these clues are discovered too late.
Résultat In process
Type de média Evènements
Longueur
Plus d'info
Responsable de la création
Directeur de création associé
Concepteur / rédacteur
Directeur artistique
Production agence
Production agence
Management (agence)
Film Director
Producteur musical
Producteur
Advertising Agency
Creative Director Milton Lebron
Associate Creative Director Michael DeJesus
Production Director Gus Fernandez
Producer Ale Marie Odriozola
Copywriter Jeffrey Schermer
Art Director Jose Ramirez
Production Project Manager Robert Escandon
PR Manager Ana Echenique
PR Account Coordinator Annie Garcia-Tunon
Associate Account Manager Benito Diaz
UX Director Roberto Quinones
Social Media Manager Luis Roedan
Social Media Manager Natalie Baj
Film Director Will Mazzola
Music Producer Lucas Duque
Producer Renata Prado
Editor Matheus Akkari
Entrant Company REPUBLICA
Idea Creation REPUBLICA
Production REPUBLICA
Production TRATOR FILMES
Production SONIDO ANTRO
PR REPUBLICA

Personnes liées à cette réalisation

Vous pourriez aimer...

En vue

Créez votre profil talent sur AdForum

Commencez