| Titre | Gravity |
| Agence | Great Guns |
| Campagne | Gravity |
| Annonceur | Fat Joe, Anna Zak and DJ Richard Orlinski |
| Marque | Fat Joe, Anna Zak and DJ Richard Orlinski |
| Date de première diffusion/publication | 2018 / 8 |
| Secteur d'activité | Autres |
| Philosophie | merican rapper, Fat Joe, Israeli songstress, Anna Zak, and French DJ, Richard Orlinski, launch the music video for their track, ‘Gravity’. Great Guns’ Tal Zagreba writes and directs an eye-popping kaleidoscopic music video that bends perspective and transports audiences across outer space. For the summer anthem, Grammy-nominated Bronx MC, Fat Joe, collaborates with the most influential Israeli on Instagram, 17-year old social media star, model, and singer, Anna Zak, and one of France’s top 10 bestselling artists internationally, the sculptor and DJ, Richard Orlinski. The camera begins a mesmerising rotation as it opens with Zak and Orlinski dressed to blend in with a monochromatic, geometric space. Zak unfurls her hair, causing it to tumble up – revealing, through a surprising 180-degree camera rotation, that she’s upside down. The film flits through a series of different environments in which Zak and Orlinski’s chameleonic appearances play with perspective. High-octane dance sequences then plunge audiences into a meteor cloud where Fat Joe performs the rap. Space debris flies past the screen as the asteroids that Fat Joe, Zak, and Orlinski are standing on come together to create a huge, epic structure in the shape of Orlinski’s iconic gorilla sculptures. Cannes Lions YDA Award-winner, Tal, reunites with long-time collaborator, Robert Moreno, on this production. The two have previously created celebrated works such as Volvo’s branded content music video, ‘Call My Name’, and innovative mixed-media music video, ‘Legal Eyes’, for Hadag Nahash and Infected Mushroom. ‘Gravity’ is now live online. |
| Type de média | Vidéoclip |
| Longueur | |
| Marché | Israël, France |
| Maison de production | Great Guns |
| Written & Directed by | Tal Zagreba |
| Cinematographer | David Stragmeister |
| VFX Director | Robert Moreno |
| VFX Director | Yehuda Revivo |
| Maison de production | Tifferet Productions |
| Executive Producer | Roy Kaski |
| Executive Producer | Doron Lahav |
| Co-Production Company | Great Guns |
| Co-Producer | Laura Gregory |
| Co-Producer | Sheridan Thomas |
| Co-Producer | Thom Fennessey |
| Choreographer | Imre Van Opstal |
| Dancer | Imre Van Opstal |
| Dancer | Etay Axelroad |
| Dancer | Billy Barry |
| Dancer | Ben Green |
| Producteur délégué | Rechela Deutsch Bar Or |
| AD | Mirit Adler |
| Stylist | Haya Vider |
| Hair & Make Up | Ido Raphael |
| Art | Anat Glazer |
| Editor | Shahar Beeri |
| VFX Supervisor | Robert Moreno |
| 3D Animation & Render | Robert Moreno |
| 3D Animation & Render | Omer Ben David |
| Lead Compositor | Yehuda Revivo |
| Compositing | Robert Moreno |
| Compositing | Vadim Bar Zakharin |
| Compositing | Boris Klimenko |
| Compositing | Michael Sokolov |
| Compositing | Elad Adir |
| Color Services | Yehuda Revivo |
| Color Services | Robert Moreno |
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