Elena Cabrero
Global Brand Advertising and Activation Director at Orange
Spain, Espagne
TitreOrange's Follow Me
Agence
Campagne Orange's Follow Me
Annonceur Orange
Marque Orange
Date de première diffusion/publication
Secteur d'activité Fournisseurs d'accès Internet
Philosophie Orange International's new campaign talks about the power of its network in Africa, in order to differentiate and raise brand preference in a market that is characterised by a wide and versatile user base.

The campaign developed by Publicis Conseil shows how young Africans, who are permanently sharing and connecting to each other, live faster and more intensely thanks to the power of the Orange network.

The film shows the urban journey of a young guy who captures and instantly shares online the African talents he meets along the course of his journey.
The Orange very high broadband network brings him a great surprise: thanks to the reliability and the power of the network, the potential of those young talents is amplified beyond his imagination and our young man unknowingly becomes a famous influencer in only a matter of hours.

This campaign is a true ode to today’s young African talents, who are influencing tomorrow’s trends, on the African continent, and beyond.

This campaign is Pan-African, and also supported in print.
Type de média Télévision & Cinéma
Longueur
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Planneur stratégique
Planneur stratégique
Sound Producer
Photographe
Legal Counsel
Directeur de la création
Directeur de création
Business Affairs
Directeur artistique
Directeur artistique
Account Manager
Responsable de budget agence
Responsable de budget agence
Direction commerciale/Conseil client
Direction commerciale/Conseil client
Post Production House
Post Production House
Maison de production
Producer
Producer
Line Producer
Directeur de la photo

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