Compositor
at
Fire without Smoke
| Titre | The (un)Clean Air Act |
| Agence | McCann London |
| Campagne | The (un)Clean Air Act |
| Annonceur | British Lung Foundation |
| Marque | British Lung Foundation |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Philosophie | In the UK, air pollution has been declared a public health emergency. The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations. We tackled it the way Banksy would. We fought pollution with pollution. By printing the current air pollution law in a transparent glue and placing these posters on the streets of London, pollution particles in the air clung to it, making its text legible and clearly demonstrating how ineffective and outdated that law has become. In one hit, it showed passers-by and MPs why a new law is desperately needed. |
| Type de média | Poster |
| Responsable de la création | Rob Doubal |
| Responsable de la création | Laurence Thomson |
| Directeur de la création | Jamie Mietz |
| Directeur de la création | Sanjiv Mistry |
| Directeur artistique | William Cottam |
| Concepteur / rédacteur | James Crosby |
| Account Manager | Rohin Lalli |
| Director of Communications | Katya Escala |
| Head of New Business | Elizabeth Bernstein |
| Chef de projet | Paul Gillespie |
| Head of Art | Dan Howarth |
| Deputy Head of Art | Lisa Carrana |
| Designer | Matthew Thomas |
| Designer | Jonathan Harper |
| Designer | Nazima Motegheria |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Producteur exécutif | Duncan Groves |
| Head of Studio | Ellis Faint |
| Producteur print | Liam White |
| Studio Imaging Director | john martin |
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