Vanya Babanin, PhD

Vanya Babanin, PhD

Director Corporate Communications at MONBAT GROUP
Bulgaria, Bulgarie

A propos

reputation and brand management senior professional

Expérience par secteurs


Head of Marketing & Corporate Communications
Mercedes-Benz Bulgaria / Balkan Star
August 2007 - October 2014 (7 ans 2 mois)
Strategy development and control of all marketing communications of BalkanStar GroupCoordination of all departments and companies within the automotive group interms of marketing communicationsOverall responsibility for the media relations on product and corporate levelEstablishment of Corporate Communications department; definition of the tasksand targets and leading the teamCorporate identity of Balkan Star, brand positioning and brand architectureMacroeconomic monitoring, automotive market monitoring and mediamonitoring, ad budgets researches etc.Employees’ relations (incl. corporate newsletter, internal meetings, intranet portaland data base etc.)Sponsoring and donations, CSR policy
Marketing Professional Commercial Vehicles (Daimler brands)
Balkan Star Automotive / Daimler AG
August 2005 - July 2007 (1 an 11 mois)
Organization and implementation of all marketing communications for theproduct groups Mercedes-Benz Vans, Mercedes-Benz Trucks, Specializedvehicles and Unimog, buses and coaches Mercedes-Benz and SetraPlanning, coordination and control of the marketing budgetsMarket segmentation, product pricing and customer relationsParticipation in the sales planning and negotiations with DaimlerChrysler AGPlanning and implementing the media politics regarding all commercial vehicles
Stringer / Anchor
ZDF – German Television
April 2004 - February 2006 (1 an 10 mois)
Regular information monitoring, topics for reportages, preparation and teamssupport, coordination, interpret
PR and Marketing Manager
Evrokamion / MAN Nutzfahrzeuge AG
March 2003 - April 2004 (1 an 1 mois)
PR support and strengthening of the brands MAN and Evrokamion as well as theimage of the President, internal PR;Coordination with the communication, advertising and marketing departments atMAN Commercial Vehicles, Germany;implementation of the CI and corporate image in Bulgaria; media relations incl.organization of journalists’ visits to MAN central organized events; regular pressreleases;Event management; fairs and exhibitions participation;Ads and advertising (as well as POS) materials, decorations, researches anddecisions for the companies to fulfill different services;Event and media planning; company web-site content
PR and Advertising Manager
October 2001 - March 2003 (1 an 5 mois)
Reputation managementMarketing communication campaigns (research, planning, implementing,evaluating), presentations, events, promotions, production and distribution ofadvertising and POS articles, coordination with the manufacturers responcible forBulgaria, brands managers and regional representatives in the country,PR (external and internal)
Journalist / Freelancer
print media
November 1993 - 2000 (6 ans 2 mois)



2008 - 2011 (3 ans)
Semiotic aspects of integrated marketing communications in the automotive business


2003 - 2005 (2 ans)
Thesis: Influence of the crisis management over the stock price of company<br>shares


1997 - 2002 (5 ans)

Exchange semester

2001 (1 an)

Textil Specialist

1992 - 1997 (5 ans)

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