Pedigree - "Dogs for Dogs"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

Awards

9666

Cette création fait partie de la Collection Act Responsible

Marque: Pedigree
Pays: France

Annonceur: Mars, Inc.

Titre	Dogs for Dogs
Agence	CLM BBDO
Campagne	Dogs Have Hands
Annonceur	Mars, Inc.
Marque	Pedigree
Date de première diffusion/publication	2018 / 4
Secteur d'activité	Aliments, services et produits pour animaux
Philosophie	Humans are not the only ones to be influent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most influent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the first time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption.
Type de média	Digital
Longueur	77 seconds
Executive Creative Director	Matthieu Elkaim
Creative Director	Benjamin Dessagne
Creative Director	stephane santana
Creative	Théophile Robaglia
Creative	Joseph Rozier
Account team	Melanie Marchand
Account team	Marion Quesada
Account team	Ania Lafargeas
Agency producer	Grégoire Coloumbel
Social Media	Éléonore Berthier-Milot
Social Media	Jules Sednaoui
Influence	Auriane Desplanches
Monteur	Pierre Deshayes