Kiss FM - "Changes"

AlmapBBDO

AlmapBBDO São Paulo, Brésil

4695

Marque: Kiss FM
Pays: Brésil

Annonceur: Kiss FM

Titre	Changes
Titre (langue originale)	MUDANCAS
Agence	AlmapBBDO
Campagne	Changes
Annonceur	Kiss FM
Marque	Kiss FM
Date de première diffusion/publication	2020 / 2
Secteur d'activité	Programmes et chaînes de TV et radio
Synopsis	Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always.
Type de média	Digital
Longueur	30 seconds
Responsable de la création	Luiz Sanches
Directeur de la création	Marcelo Nogueira
Equipe créative	Pedro Arvati
Equipe créative	Vitor Rolim
Agency Liaison	Ana Carolina Manfio
Agency Liaison	Nathalia Chaves
Agency Liaison	Felipe Elias Oliveira
Agency Liaison	Maysa Oliveira
RTV	Léo Damasceno
RTV	Diego Villas Boas
Production du son	Raw Audio
Compositeur de musique	Hilton Raw
Liaison	Carol Peternelli
Liaison	Fernanda Costa
Coordinator	Robério Barbosa
Voix-off	André Arteze