Andreea Grigorean
Corporate PR Director at Publicis Groupe
Bucharest, Roumanie
Titre#DoneOnPeriod
Agence
Campagne #DoneOnPeriod
Annonceur European Women Alliance (EWA)
Marque EWA
Date de première diffusion/publication
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Type de média Médias sociaux
Longueur
Maison de production
Directeur de la création
Directeur de création
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
PR Director
PR Director
Producteur, agence
Post production
Digital Strategist

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