Creative conceptualist, humanist, protagonist, strategist.
Insight, master plans, storytelling, product thinking, cultural understanding, leadership, coaching.
Held positions at agencies big and small, directed a tiny studio, consulted for global giants, helped aspiring startups. Versatile writer and copywriter.
Sidetracked as a music producer, sound artist, radio host, film scorer, installation maker, teacher, and exhibition designer. Acted as critic for Parsons School of Design and jury member for New York Festivals.
Since 2018, working to build the creative force of Reaktor Amsterdam.