| Titre | Proud partner of EuroPride 2018 |
| Agence | Forsman & Bodenfors Göteborg |
| Campagne | EuroPride 2018 |
| Annonceur | Västtrafik |
| Marque | Västtrafik |
| Date de première diffusion/publication | 2018 / 8 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Philosophie | To celebrate diversity and give room to the LGBTQ community in public space, Västtrafik has invited young artists to repaint six of Gothenburg's iconic trams. ”Public transport embodies diversity and equality. Everyone is welcome, no matter who you are, where you're from, what you believe in or who you fall in love with. With the art exhibition "Proud Trams", we want to support the rights of the LGBTQ community and at the same time celebrate Pride”, said Lars Backström, CEO of Västtrafik. The colours of the rainbow are represented by the tram line numbers – from the red #5 to the purple #8. The whole rainbow train will be going through the city of Gothenburg during EuroPride. All the trams have been photographed and framed to be auctioned off. All the proceeds will go to charity organisation RFSL, in support of the fight for the LGBTQ community worldwide. The artists participating in the manifestation are Ebba Chambert, Linnéa Teljas Puranen, Oscar Andersson, Nathalie Ruejas Jonson, Gustav Gigi Sandin, Linden Carter and Mira Cederwall Victorin. |
| Type de média | Télévision |
| Longueur | |
| Concepteur / rédacteur | Pontus Caresten |
| Directeur artistique | Lars Jansson |
| Designer | Christoffer Persson |
| Head of PR and Activation | Sebastian Nowacki |
| Head of PR and Activation | Robert Johnsson |
| Account Manager | Helen Johansson |
| Director | Malin Ingrid Johansson |
| Directeur de la photo | Andreas Almkvist |
| Music Company | Kårp |
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