Eleme - "Edible Chopsticks"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, Chine

Awards

12580

Cette création fait partie de la Collection Act Responsible

Marque: Eleme
Pays: Chine

Annonceur: Alibaba

Titre	Edible Chopsticks
Brief	Disposable chopsticks endanger our health (as they're whitened with chemicals), and nature (due to deforestation). And for what? A single use of 25 minutes on average, before being thrown away. So why are people still using them? Because there is no alternative, obviously. In fact there is. Introducing Edible Chopsticks: chopsticks you can actually eat.
Agence	FRED & FARID Shanghai
Campagne	Edible Chopsticks
Annonceur	Alibaba
Marque	Eleme
Mise en ligne	Août 2018
Secteur d'activité	Détail, distribution, chaînes de restaurants
Synopsis	Every year, 80 billion pairs of disposable chopsticks are produced in China, which are only used once, for an average lifetime span of 25 minutes and then discarded.;It’s the equivalent of 3.8 million trees, the country already suffers from serious deforestation, only 3.34% of China’s forests remain intact, according to Greenpeace.;Safety is another worry, as many chopsticks are whitened with chemicals like hydrogen peroxide, paraffin, and sulfur dioxide, which can lead to respiratory disorder, gallstones, cancer...;Eleme, China’s leading food delivery platform (holding more than 55% of market share), processes alone around 15 million orders a day. That’s a lot of chopsticks that are going straight into the trash, or left sitting in a corner, unused and forgotten.;As part of their Relab program (‘Reduce, Reuse, Recycle’ actions), Eleme introduced Edible Chopsticks,that you can actually eat. It’s as solid and precise than normal chopsticks, but it’s completely sustainable.;Brief Explanation;Edible Chopsticks is made of wheat flour blended with icing sugar, milk powder, butter and water without preservatives. Edible chopsticks are made in three different flavors: Original Wheat, Matcha, and Purple Sweet Potato. Our product also has a long shelf life of more than 10 months, and if you don’t want to eat it, you can just throw it away, it decomposes within a week.;Our packaging is made from 100%-recycled paper, it’s completely sustainable. We wanted our design to be as appealing as a candy bar, bright, colorful, and mouth-watering.;Eleme already partnered with 43 major restaurants chains* in the country, spreading our Edible chopsticks. Within a week, 250 000 pairs have been spread out. And it’s only the beginning, since Eleme will progressively announce new restaurants’ partnerships in the coming weeks.
Type de média	Etude de cas
Longueur	121 seconds
Responsable de la création	Fred & Farid
Directeur de création	Adrien Goris
Directeur de la création	Feng Huang
Concepteur / rédacteur	Adrien Goris
Concepteur / rédacteur	Marie Dutech
Concepteur / rédacteur	Léo Michel
Concepteur / rédacteur	Mentos Feng
Concepteur / rédacteur	Di Ye
Directeur artistique	Adrien Goris
Directeur artistique	Uty Chen
Directeur artistique	Antoine Robin
Directeur artistique	Chen Xi
Chef de groupe	Feng Huang
Chef de groupe	Qiongyou Zhang
Chef de groupe	Blair Wang
Réalisateur	Leo Liu
Producteur, agence	Charles Renard
Producteur, agence	Zhejun Li
Stratégie	Steven Ma
Stratégie	Wang Cai Wei
Directeur de la photo	Leo Liu
Directeur de la photo	Vincent Arassus
Chief Creative Officers	Fred & Farid
Executive Creative Director/Agency Supervisor	Feng Huang
Creative Director/Copywriter/Art director	Adrien Goris
Copywriter	Marie Dutech
Copywriter	LÃ©o Michel
Copywriter	Mentos Feng
Copywriter	Di Ye
Art Director	Uty Chen
Art Director	Antoine Robin
Art Director	Chen Xi
Brand Supervisor	Songqian Wu
Brand Supervisor	Yijun Wang
Brand Supervisor	He Li
Agency Supervisor	Qiongyou Zhang
Agency Supervisor	Blair Wang
Agency Producer	Charles Renard
Agency Producer	Zhejun Li
Production Team	Leo Liu
Production Team	Vincent Arassus
Brand Strategist	Steven Ma
Brand Strategist	Wang Cai Wei
Entrant Company	FF SHANGHAI
Idea Creation	FF SHANGHAI
Production	FF SHANGHAI
PR	FF SHANGHAI
Media Placement	FF SHANGHAI
Additional Company	ELEME