Rhonda Shade

Rhonda Shade

Marketing & Innovations Consultant at Joystick Interactive
New York City, Etats-Unis

A propos

The entirety of my career has been focused on bringing amazing brand experiences to life for clients. I got my start in experiential marketing and later transitioned into digital. I've been tapping both skill sets more and more through immersive storytelling and digital + physical activations. This can take the form of installation based interactive experiences enhancing real world experiences or real world experiences that become brand content and amplified through digital channels and social platforms.

I excel at projects that involve multiple disciplines and/or lots of moving parts. I’m particularly interested in bringing physical dimension to digital. The core of good experiential projects is context. Understand your audience and what they are trying to do and create content and experiences that enhance that goal rather than interrupt it.

Some of my personal interests include transmedia, embodied cognition and data visualization. I also enjoy film, art, architecture and music.


July 2010 - Actuellement ici (10 ans 2 mois)
Consulted with some of the industry’s most innovative agencies in a range of capacities. Engagements consist of strategy, new business development, operations consulting and production project-work with agencies and content-creation companies such as HUSH Studios, AnalogFolk, co: collective, FreeAssociation, Cramer-Krasselt and Time Inc. Digital. Projects include sites, content platforms, 3D interactive touchscreen installations and social media campaigns.

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