| Titre | SweaterCard |
| Agence | NOSSA™ |
| Campagne | SweaterCard |
| Annonceur | Carlsberg Group |
| Marque | Carlsberg |
| Date de première diffusion/publication | 2018 / 12 |
| Secteur d'activité | Bières, cidres |
| Synopsis | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| Philosophie | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| Type de média | Brand Content |
| Longueur | |
| Directeur de création | Nuno Cardoso |
| Creative Supervisor | Rafael "Clark" Pfaltzgraff |
| Directeur artistique | Sávio Hatherly |
| Directeur artistique | Rafael Clark Pfaltgraff |
| Concepteur / rédacteur | André Afonso |
| Responsable de budget agence | Maria Inês Vitorino |
| Social Media Supervisor | Joana Carvalho |
| Médias sociaux | Ana Patacão |
| Médias sociaux | Xavier Lopes |
| Médias sociaux | João Paiva |
| Motion design | André Almeida |
| Responsable de la publicité (annonceur) | Vera Sousa |
| Responsable de la publicité (annonceur) | Teresa Santana Godinho |