Lily Siff
Business Manager at TBWA\Chiat\Day
, Etats-Unis
TitreUnexpectedly Human 1
Agence
Campagne Unexpectedly Human
Annonceur TD Bank, N.A.
Marque TD Bank
Date de première diffusion/publication
Secteur d'activité Banque, finance, droit et assurance
Philosophie TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.
Type de média Affichage
Chief Marketing Officer (CMO)
SVP, Brand, Channel, Community & Field Marketing Strategy
VP, Manager, Brand Strategy & Advertising
Responsable de la création
Directeur de la création
Directeur de la création
Concepteur / rédacteur
Directeur artistique
Concepteur / rédacteur
Assoc. Creative Director
Concepteur / rédacteur
Creative Director
Creative Director
Concepteur / rédacteur
Associate Copywriter
Copywriter
Copywriter
Designer
Responsable de la production
Producteur exécutif
Producer
Assoc. Producer
Business Manager
Traffic Manager
President
Group Account Director
Account Director
Responsable de budget agence
Chef de projet
Group Planning Director
Group Planning Director
Planner
Planner
Content Manager
Social Marketing Manager
Maison de production
Director
Producteur exécutif
Producteur exécutif
Producer
Edit
Monteur
Producteur exécutif
Producer
Asst. Editor
Color
Coloriste
Audio Mix
Ingénieur du son
Ingénieur du son
Motion Graphics
Finishing
Music licensing
Music Track

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