|Titre||THE SAND AD|
|Campagne||THE SAND AD|
|Date de première diffusion/publication|
|Slogan||THE SAND AD|
|Synopsis||This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standars and have the pecularity of having sand built streets. This is the best terrain to launch a new Brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the Brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest Budget reaching more tan 800.000 using just Two Wheels.|
|Philosophie||We need a sustainable and low-budget way to present throughout the summer holidays|
|Problème||We do not provide a big budget|
|Résultat||We achieve advertising throughout the coast using only two wheels|
|Type de média||Véhicules et moyens de transport|
|Bande son||THE SAND AD|
|Responsable de la création||TONY WAISSMANN|
|Directeur de création||HERNAN DAMILANO|
|Directeur de création||MARIA LIJAN DONAIRE|
|Directeur de clientèle||GEORGINA ROCCATAGLIATA|
|Chef de groupe||JOAQUIN CASTINEYRAS|
|Compositeur de musique||JERONIMO MONTALVO|
|Director / Producer / Editor||WALDEN STUDIO|
|Music & Sound Design||TWINS MUSIC|
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