TONY WAISSMANN
Chief Creative Director at Geometry Argentina
Buenos Aires, Argentine
TitreTHE SAND AD
Agence
Campagne THE SAND AD
Annonceur Volkswagen
Marque Volkswagen Amarok
Date de première diffusion/publication
Secteur d'activité 4x4
Slogan THE SAND AD
Synopsis This new Volkswagen brand activation was created to take part during the 60 most busy days during summer on the coastal área of Argentina, the cities of Pinamar and Carilo. These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers there to spent their summer holidays. These are two cities with very high standars and have the pecularity of having sand built streets. This is the best terrain to launch a new Brand building action for a 4x4 Pickup. We thought on creating a new media by developing this simple but creative idea of carving the Amarok Pickup wheels with the Brand’s identity logo. The pickup will start circulating on the beaches and Streets from very early in the morning covering more tan 40 kilometers per day. Using a very pure and simple material to print the Amarok logo, became a new media and most important; it became a totally sustainable Brand experience, on the lowest Budget reaching more tan 800.000 using just Two Wheels.
Philosophie We need a sustainable and low-budget way to present throughout the summer holidays
Problème We do not provide a big budget
Résultat We achieve advertising throughout the coast using only two wheels
Type de média Véhicules et moyens de transport
Longueur
Bande son THE SAND AD
Responsable de la création
Directeur de création
Directeur de création
Directeur de clientèle
Chef de groupe
Réalisateur
Compositeur de musique
Producteur
Director / Producer / Editor
Music & Sound Design

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