Sergey Belozerov
Copywriter at Leo Burnett Moscow
Russie
TitreKOSHOGO
BriefOn May 28 2018, Mars Bodoshev abducted Burulai Turdaly-kyzy. Caught and brought to the police station with his victim, he managed to sneak into the room where the young girl was sitting and stabbed her to death. During Bodoshev trial, KLOOP, an online news portal, decided to break the silence with the Koshogo campaign.A koshogo is a white curtain that the kidnappers’ family hang in his house. According to tradition, for the bride, passing under the koshogo means giving her consent to marriage. If she resists, she will often be raped. We collected the reports of the ala kachuu victims, that were rejected by police, and printed them on koshogos. These white sheets, hundreds of them, appeared in the Kyrgyz capital Bishkek in the exact spots where the abductions took place.
Agence
Campagne KOSHOGO
Annonceur Kloop.kg
Marque Kloop.kg
Date de première diffusion/publication
Secteur d'activité Droits de l'homme
Synopsis In Kyrgyzstan where in 2018, 15 000 young girls were kidnapped to be forcibly married, but only 28 cases made it to the court because police officers refuse to file victim’s reports, on May 28th, Mars Bodoshev abducted Burulai Turdaly-kyzy and later, at the police station, stabbed her to death. During Bodoshev trial, KLOOP, an online news portal, started the Koshogo Campaign. A koshogo is a white curtain that the kidnappers’ family hang in his house. According to tradition, for the bride, passing under the koshogo means giving her consent to marriage. We collected confessions of the kidnappers’ victims and printed them on koshogos that were hung all over the Kyrgyzstan capital. Videos with the same confessions appeared on internet. The campaign gave rise to an unprecedented wave of protest that forced the Prime Minister to demand drastic measures against bride kidnapping.
Type de média Etude de cas
Longueur
Creative Director
Directeur artistique
Concepteur / rédacteur
Producer
Producteur créatif
Web-developer

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