Sergey Belozerov
Copywriter at Leo Burnett Moscow
Russie
TitreBee In Touch
Agence
Campagne Bee In Touch
Annonceur Beeline
Marque Beeline
Date de première diffusion/publication
Secteur d'activité Télécommunications
Philosophie Together with experts in farming and beekeeping, they have developed a simple and user-friendly solution.
Now all a farmer planning to treat crops has to do, is to just push one phone button. A special algorithm provided with massive data about fields and apiaries geolocation will evaluate the number of apiaries in danger and send a notification to their owners.
In this way, they will have enough time to protect their bees by covering the hives or moving them away for a period calculated based on real-time data.
Extensive public dialogue around our campaign attracted the attention of the government and the main agricultural regions of the country. So, the long-awaited first version of the federal beekeeping law was finally proposed to the Parliament. Now it includes new communication standards between beekeepers and farmers. Bee In Touch platform is considered to be a part of the process. And since the extinction of bees is a challenge not only for our country, we will create a free guide, which includes our service source code to help other countries to protect their bees in the future.
Because after all the easiest way to make the future better is to be in touch.
Type de média Applications
Plus d'info
Head of Integrated Communications
Responsable de la publicité (annonceur)
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Responsable de la publicité (annonceur)
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Senior Copywriter
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Designer
Agence Média
Media planning Director
Media Group Head
Planneur Media
Senior Strategist
Digital Lead

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