| Titre | Bee In Touch |
| Agence | Leo Burnett Moscow |
| Campagne | Bee In Touch |
| Annonceur | Beeline |
| Marque | Beeline |
| Date de première diffusion/publication | 2020 / 6 |
| Secteur d'activité | Télécommunications |
| Philosophie | Together with experts in farming and beekeeping, they have developed a simple and user-friendly solution. Now all a farmer planning to treat crops has to do, is to just push one phone button. A special algorithm provided with massive data about fields and apiaries geolocation will evaluate the number of apiaries in danger and send a notification to their owners. In this way, they will have enough time to protect their bees by covering the hives or moving them away for a period calculated based on real-time data. Extensive public dialogue around our campaign attracted the attention of the government and the main agricultural regions of the country. So, the long-awaited first version of the federal beekeeping law was finally proposed to the Parliament. Now it includes new communication standards between beekeepers and farmers. Bee In Touch platform is considered to be a part of the process. And since the extinction of bees is a challenge not only for our country, we will create a free guide, which includes our service source code to help other countries to protect their bees in the future. Because after all the easiest way to make the future better is to be in touch. |
| Type de média | Applications |
| Plus d'info | https://spasipchel.ru/ |
| Head of Integrated Communications | Oksana Trofimova |
| Responsable de la publicité (annonceur) | Semen Lapshev |
| Responsable de la publicité (annonceur) | Natalya Yureva |
| Responsable de la publicité (annonceur) | Artem Lopuhin |
| Responsable de la publicité (annonceur) | Ekaterina Em |
| Responsable de la publicité (annonceur) | Evgeniya Chistova |
| Responsable de la publicité (annonceur) | Tatyana Shilovskaya |
| Responsable de la publicité (annonceur) | Dmitry Burenko |
| Responsable de la publicité (annonceur) | Pavel Boev |
| Senior Copywriter | Evgeniy Podergin |
| Concepteur / rédacteur | Sergey Belozerov |
| Directeur artistique | Yulia Grezina |
| Directeur artistique | Elizaveta Matveeva |
| Designer | Evgeny Kuprin |
| Agence Média | Starcom MediaVest Group |
| Media planning Director | Irina Makarova |
| Media Group Head | Alisa Sorokina |
| Planneur Media | Anastasia Baranova |
| Senior Strategist | Roman Kazihanov |
| Digital Lead | Yuri Guzhavin |