Anton Kim
Head of Marketing at ForteBank
Kazakstan
TitreBank+Mice. Story about kindness
Agence
Campagne Bank+Mice. Story about kindness
Annonceur ForteBank
Marque ForteBank
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Philosophie Case: Astana is one of the coldest capitals in the world. Winter in 2018 was even colder due to frequent snowstorms. Two mice fleeing from the frost were found in an ForteBank ATM during collection after one of those snowstorms. Problem: Amateur video, which shows the logo of the bank got into the Internet and media. Appeared the risk that Forte ATMs would become unreliable. Solution: To transform reaction to the newsbreak into something positive for the bank. We decided to make a story about kindness: we found these mice, bought a cage and housed them in ForteBank. Built a house for the mice, bought food, washed, looked after - and posted it all on bank profile pages on social networks.
Type de média Digital
Longueur
Marketing Director
Marketing Direction Expert
Creative Director
Concepteur / rédacteur
SMM Manager
Producer

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