|Titre||Agreement with Mother Film Case (RU)|
|Campagne||Agreement with Mother|
|Date de première diffusion/publication|
|Secteur d'activité||Services bancaires, investissements, services boursiers|
|Philosophie|| On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.|
By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
|Type de média||Relations presse et relations publics|
|Marketing Director||Anton Kim|
|PR manager||Elvira Peltola|
|Directeur de création||Nikita Ermolaev|
|Concepteur / rédacteur||Rasul Abidov|
|Directeur de clientèle||Elena Dmitrieva|
|Responsable de budget agence||Taissia Samoilova|
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