Anton Kim
Head of Marketing at ForteBank
Kazakstan
TitreAgreement with Mother Film Case (RU)
Agence
Campagne Agreement with Mother
Annonceur ForteBank
Marque ForteBank
Date de première diffusion/publication
Secteur d'activité Services bancaires, investissements, services boursiers
Philosophie On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
Type de média Relations presse et relations publics
Longueur
Marketing Director
Monteur
PR manager
Directeur de création
Concepteur / rédacteur
Designer
Directeur de clientèle
Responsable de budget agence

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