| Titre | Remembrance Walk 2 |
| Agence | Oniria\TBWA |
| Campagne | Remembrance Walk |
| Annonceur | Banco Itaú |
| Marque | Banco Itaú |
| Mise en ligne | Juin 2019 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Synopsis | 62% of paraguayans tend to ignore their own culture. And the figure is even higher among young people. “Recuerdo de Ypacarai”, the most famous guarania song in the world, turned 70 years old in 2019. Guarania is a musical genre created in Paraguay. This anniversary was an opportunity to reconnect Paraguayans with their culture. “Paseo del Recuerdo” is a musical installation that allows anyone to play the notes of “Recuerdos de Ypacarai”, just by passing the palm of the hand over the keys. This is a permanent installation made by artist Fernando Ambere Feliciangeli donated to the city of San Bernardino, Paraguay. It stands at Ypacarai Lake, the inspiration for the song and the summer capital. |
| Type de média | Presse & publications |
| Chief Creative Director | Camilo Guanes |
| Directeur exécutif | Daniel Achaval |
| Producteur | María Paula Jara |
Plus de réalisations
VOIR TOUSRemembrance Walk 3
- MARQUE:
- Banco Itaú
- AGENCE:
- Oniria\TBWA
Remembrance Walk 1
- MARQUE:
- Banco Itaú
- AGENCE:
- Oniria\TBWA
Paseo del Recuerdo Remembrance Walk 1
- MARQUE:
- Banco Itaú
- AGENCE:
- Oniria\TBWA