Raynier Santos

Raynier Santos

Senior art director at Media Arts Lab/TBWA
São paulo, Brésil

A propos

I was born in Brasilía, Brazil. I have lived in São Paulo for about 11 years and began my career as an advertising art director in 2009.

I have worked at local Brazilian agencies such as Z+ Havas, LewLara\TBWA, and Africa-DDB before joining Media Arts Lab\TBWA
in 2019, where I remained until now as a Senior Art Director.

Throughout my career, I worked for brands of different segments, such as ESPN, Vivo Telefonica, Brahma Beer (Ab InBev), Budweiser (Ab InBev), Natura, Nissan, Hyundai, LP&M - Pocketbooks, Heinz, Mitsubishi, Itaú, and Apple.

My work has also been recognized by some of the most important Advertising awards, such as D&AD, Cannes, The One Show, ADC, Clio, and El Ojo.

Expérience par secteurs

Postes

Senior Art Director
São Paulo, Brésil
July 2019 - Actuellement ici (4 ans 9 mois)
TBWA\Media Arts Lab
Helped Apple LATAM develop and roll out its best performing campaign to date.
Oversaw the localization of Apple's global advertising for the Brazilian market.
Worked closely with Media Arts Lab's L.A. and Miami offices on local and global projects and pitches.
Art Director
São Paulo, Brésil
2015 - 2019 (4 ans)
Was part of the teams that handled 3 of Brazil's 10 Most Valuable Brands (according to Interbrand), being responsible for some of their biggest commercials and campaigns of 2018/19.
Participated in Vivo Telefonica's shift in positioning nation-wide, becoming the first Brazilian telecom to actively encourage less screen time.
Worked directly under ECD Sophie Schonburg and CCO Sergio Gordilho on award-winning projects.
6175 Water polo

Water polo

MARQUE:
ESPN
AGENCE:
Africa
Art Director
São Paulo, Brésil
2015 (1 an)
Client: Nissan
Art Direction
São Paulo, Brésil
2013 - 2014 (1 an)
Client: Hyundai

Autres activités professionnelles

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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