Lego - "Rebuild the World"

BETC Paris

BETC Paris Pantin, France

4192

Titre	Rebuild the World
Agence	BETC Paris
Campagne	Rebuild The World
Annonceur	LEGO
Marque	Lego
Mise en ligne	Décembre 2020
Secteur d'activité	Culture, loisirs et sports
Synopsis	According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Type de média	Etude de cas
Maison de production	Stink Films
Directeur de création	Agnès Cavard
Directeur de création	Valérie Chidlovsky
Assistant DA	Marie Salce
Directeur de création musicale	Christophe Caurret
Planneur stratégique	Ghita Lemhandez
Planneur	Donya Bouzarjomehri
Trafic	Laetitia MONNOIR
Music Negotiator	Mathilde BRIE
Producteur créatif	Frédéric Genest
Réalisateur	Traktor
Directeur de la photo	Hoyte Van Hoytema
Décorateur	Nick Foley-Oates