Christian Korntheuer
Senior Copywriter Digital at BBDO
Düsseldorf, Allemagne
TitreTalking can save lives
BriefSuicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once.
Campagne Talking can save lives
Annonceur Deutscher Caritasverband e.V.
Marque Suicide Prevention Service [U25]
Mise en ligneNovembre 2019
Secteur d'activité Associations caritatives, fondations, volontariat
Synopsis Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25.
Type de média Brand Content
Responsable de la création
Creative Managing Director / ECD
Directeur de création
Directeur de création
Concept / Chief Production Officer
Directeur artistique
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Creative technologist
Game Consultant
Maison de production
Sociéte de création sonore Motor Entertainment GmbH
Production du son
Producteur son

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