Adrien Millot
Directeur artistique at _
Paris , France
TitreMovember Day One
Agence
Campagne Movember
Annonceur KFC Corporation
Marque KFC
Date de première diffusion/publication
Secteur d'activité Chaînes de fast-food & de restaurants
Philosophie Colonel Sanders shaves for Movember. Movember, the month formerly known as 'November', is a moustache - growing charity event that raises funds and awareness for men’s health. The rules are simple, s tart clean - shaven, then let your Mo take the spotlight and start conversations. On November 1 st , one of the most famous moustache wearers, Colonel Sanders, decided to raise awareness for the Movember movement by shaving on day one. KFC France replaced its famous logo with a shaved one on all its media for one day. Inviting KFC fans to be part of the Movember initiative
Type de média Plateforme d'activation à 360°
Longueur

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