Kannan Gophal

Kannan Gophal

Digital Marketing Consultant at Kannan Gophal Digital
Colombo, Sri Lanka

A propos

Using data-driven, funnel-funnel and customer-centric methodologies, my focus is increasing the ROI of every marketing & product related actions of the companies in order to improve the value they provide to their customers while increasing their revenue.

As Growth marketer, my role is two-fold :

*Strategy*
- Educate companies on the future of marketing, data-driven rapid experimentation
- Implement the growth process within the organisation
- Define areas of improvements, acquisition channels to focus on or abandon, based on data

*Operation*
- Setup digital marketing campaigns (FB Ads, Google Ads, Linkedin Ads,...)
- Setup tracking & analytics (Google Analytics, Tag manager, Mixpanel,...)
- Create automated funnels through API's (Zapier, Serviceform, Drift, Intercom,...)
- Create KPI dashboards (Klipfolio, Google Data Studio,...)

Specialties:
- Working with CEOs/CMOs/SVP of Marketing
- Working with CTOs/ front end developers
- Working with content writers
- SEO Mentoring

Langues
  • Anglais - Pro

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