| Titre | Heartburn Face |
| Titre (langue originale) | Cara de Azia |
| Agence | Publicis Brasil Comunicação |
| Campagne | Heartburn Face |
| Annonceur | Haleon |
| Marque | ENO |
| Date de première diffusion/publication | 2022 / 7 |
| Secteur d'activité | Médicaments |
| Philosophie | The Eno brand launches the campaign “Cara de Azia” (“Heartburn Face”), starring one of the greatest memes of all time: András Arató, known as “Hide the Pain Harold”. After all, why this gentleman lives with that face for a decade? Could it be sadness, shyness, lack of charisma? The communication with films, mini-documentaries, digital activations in different formats reveals that Harold has Heartburn. The face of someone who suffers from this problem and doesn’t nothing to alleviate it. In the campaign, Harold takes Eno Fruit Salt to alleviate the most suffering smile on the internet all over the world. The initiative is signed by Publicis Groupe, which created a platform for the exclusive service of Haleon Brazil. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la publicité (annonceur) | Juan Katz |
| Responsable de la publicité (annonceur) | Andre Campos |
| Responsable de la publicité (annonceur) | Debora Kawa Levacov |
| Responsable de la publicité (annonceur) | Carolina Curi |
| Responsable de la publicité (annonceur) | Filipe Pena |
| Directeur de la création | Daniel Ribeiro |
| Acteur / vedette | András Arató |
| Creative/Content Direction | Laura Azevedo |
| Creative/Content Direction | Ricardo Schreier |
| Creative/Content Direction | Cláudia Cecília |
| Directeur artistique | Leonardo Azevedo |
| Directeur artistique | Rafael Homor |
| Directeur artistique | Victor Salioni |
| Concepteur / rédacteur | José Oliveira |
| Concepteur / rédacteur | Laura Azevedo |
| Concepteur / rédacteur | Ana Scala |
| Content Supervisor | Talitha Andrade |
| Executive Business Director | Lucas Rodrigues |
| Executive Business Director | Joanna Alencar |
| Business Manager | Livia Toledo |
| Business Assistant | Eduardo Lopes |
| Project Leader | Nádia Mathias |
| Project Leader | Ana Gomes |
| Directeur des Stratégies | Rafael Fiorito |
| Strategy Manager | Flávia Novelli |
| Strategy Supervisor | John Oliveira |
| Strategy Assistant | Victoria Marcilio |
| Strategy Assistant | Aretha Santos |
| Directeur média | Lucas Lima |
| Junior Media Director | Fabio Montenegro |
| Responsable média | Piero Rossi |
| Responsable média | Andre Pollner |
| Media Supervisor | Juliana Jardim |
| Media Coordinator | Bruna Leite |
| Media Assistant | Luis Tomazela |
| Responsable de la production | Renata Sayao |
| RTV | Luize Oliveira |
| RTV | Edivania Coimbra |
| Maison de production | Surreal Hotel Arts |
| Chief Operating Officer (COO) | Cris Chacon |
| Producteur exécutif | Milena Trindade |
| Responsable de la production | Lu Martins |
| Responsable de la création | Carlão Busato |
| Directeur de création | Deia Matos |
| Creative Development | Alex Ulhoa |
| Creative Development | Victória Isabela da Silva |
| Creative Development | Sol Ômigra |
| Producteur délégué | João Avena |
| Producteur délégué | Ale Borzani |
| Executive Assistant | Buba Kore |
| Coordinating Assistant | Ana Alegretti |
| Coordinating Assistant | Bruna Brito |
| Coordinating Assistant | Beatriz Prado |
| Directeur de la photo | Alex Akira |
| Réalisateur | Carlão Busato |
| Réalisateur | Luigi Parisi |
| Directeur artistique | Patricia Pereira |
| 1st AD | Ju Cretela |
| 2nd AD | Elis Manukian |
| Production Direction | Lu Oppido |
| Assistant de Production | Kika Fonseca |
| Assistant de Production | Sara Serra |
| Producteur artistique | Betinho Baeta |
| Producteur artistique | Priscila Zanini |
| Costume | Giovanna Moretto |
| Art Direction Assistant | Mariana Pesce |
| Art Direction Assistant | Priscila Zanini |
| Casting Producer | Alice Wolfenson |
| Casting Producer | Neto Avena |
| Location producer | Tati Setton |
| Head of Post-Production | Bruno Melo |
| Post Production Assistant | Leandro Ferreira |
| Finishing | Murillo Moura |
| Monteur | Jon Kadocsa |
| Post production | Warriors VFX |
| Coloriste | Acauan Pastore |
| Post-Production audio | Jamute |
| Executive Sound Producer | James Feeler |
| Producteur | James Feeler |
| Producteur | Marcos Vaz |
| Producteur | Leck Gomes |
| Sound Engineer | Fernanda Galetti |
| Sound Engineer | Otávio Bertolo |
| Sound Engineer | Rafael Laurenti |
| Attendance | Kiki Eisenbraun |
| Attendance | Sabrina Geraissate |
| Attendance | Érika Santana |
| Coordination | Juliana Zuppo |
| Coordination | Leo Vieira |