A propos
I'm Sara and I like words. In fact, I obsess over them. In a good way.
I've been writing professionally for 15+ years. I started my career in magazine editorial, wrote in-house for some of the world's most renowned retailers and went agency-side 5 years ago. My clients have included: J-14 magazine, Bloomingdale's, Saks Fifth Avenue, TUMI, Garnier, Lancôme, Unilever, Verizon, Girl Scouts, Allergan, and so many more. And my words have appeared in print, on TV, on the radio, OOH and all over digital and social.
So what can I do for you?
Integrated campaign ideation and execution (print, digital, social, OOH, radio, TV)
Editorial writing
Product descriptions (romance and technical)
Defining your brand's voice (digital and social style guides)
Social content creation
Digital content and SEO
Editing and proofreading
AND SO MUCH MORE!
Reach out and let's create something amazing together.
Talent qui pourrait vous intéresser
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Postes
Freelance ACD Copywriter + Editor + Content Creator
Etats-Unis
September 2017 - Actuellement ici (6 ans 7 mois)
• Amsale
• Allgood & Tehrani LBA
• Beacon Digital Marketing
• Gestalten Publishing
• Jennifer Hutz Photography
• Medical Specialties Managers, Inc.
• Mustache (Olay and new business pitches)
• Real Estate Arts
• Scentury.com
• STK Sporta Academy
• TAG Creative (Movado and KIND Snacks)
• TUMI
• U-Studio/Unilever
• Allgood & Tehrani LBA
• Beacon Digital Marketing
• Gestalten Publishing
• Jennifer Hutz Photography
• Medical Specialties Managers, Inc.
• Mustache (Olay and new business pitches)
• Real Estate Arts
• Scentury.com
• STK Sporta Academy
• TAG Creative (Movado and KIND Snacks)
• TUMI
• U-Studio/Unilever
Freelance ACD Copywriter
U-Studio (Oliver Agency)
Etats-Unis
September 2018 - March 2020 (1 an 6 mois)
Created digital and social content for Unilever’s Personal Care & CPG brands including: Breyers, Caress, Dove, Dove Men+Care, Emerge, Hellmann's, Knorr, Magnum Ice Cream, Pond's, Pure Leaf, Simple, Sir Kensington’s, St. Ives, Suave, Vaseline, and more. Concepted and executed everything from organic social posts to full campaigns (digital videos, audio, banners, paid social, web copy, in-store signage, etc.); sales videos to new business pitches. Collaborated with art directors and designers. Oversaw junior writers. Presented all work directly to clients.
Senior Integrated Copywriter
New York, Etats-Unis
January 2015 - September 2017 (2 ans 8 mois)
Collaborated with art directors to create digital and social content for various Garnier beauty brands. Content included videos, promo tiles, banners and landing pages for GarnierUSA.com, Twitter, Instagram, Facebook, Pinterest, Snapchat and YouTube. Created print ads and POS signage for Matrix professional haircare. Wrote print ads and radio scripts for Lancôme. Attended video and photo shoots, radio records and edits. Worked closely with creative, account and strategy teams at all levels. Presented conceptual and executed work to clients.
Senior Intergrated Copywriter
Lord & Taylor
Etats-Unis
April 2014 - December 2014 (8 mois)
Wrote, edited and proofread copy for print: promotional postcards, sale catalogs, full-price beauty books, newspaper ads, magazine inserts; and digital: emails, iPad ads, content landing pages and Twitter. Collaborated with art directors to bring cohesive ad campaigns to life. Created campaign tool kits for digital and social teams. Worked with creative services and digital teams to fulfill marketing objectives. Managed a heavy workload with strict daily deadlines.
Freelance Print Copywriter
Bloomingdale's
Etats-Unis
June 2013 - December 2013 (6 mois)
Senior Digital & Print Copywriter & Editor, Fashion
Victoria's Secret
Etats-Unis
September 2012 - May 2013 (8 mois)
Wrote creative fashion copy for the retailer’s catalog. Developed themes and content for brand Pinterest boards. Edited product copy for VictoriasSecret.com. Managed multiple freelancers. Helped enhance the company’s fashion voice.
Digital & Print Copy Manager & Editor
Lippe Taylor
Etats-Unis
February 2012 - August 2012 (6 mois)
Oversaw all copy for an integrated public relations, branding and ad agency that specializes in marketing to women. Wrote and edited press materials including product releases, fact sheets and bios. Created and revised positioning decks and case studies. Wrote and edited copy for client websites, packaging and print advertising. Curated weekly digital newsletter, Trendvision. Clients included Elizabeth Arden, IKEA, Luminaze, Moroccanoil and Schick.
Print Copywriter
Saks Fifth Avenue
Etats-Unis
October 2006 - February 2012 (5 ans 4 mois)
Originated creative and product copy for catalog, direct mail, national/local advertising, indoor/outdoor media and web banners. Positioned Saks as both a fashion and beauty authority with new and interesting editorial approaches. Developed innovative advertising campaigns that are cohesive across all channels of communication. Teamed with Art Directors to bring original concepts to fruition. Worked with the Fashion Office to translate seasonal trends for customers. Consulted with Marketing, Merchandising, Production and PR to ensure copy accomplished company initiatives. Presented concepts to CCO and other top-level management. Simultaneously juggled multiple projects with tight daily deadlines. Mentored new writers.
E-Comm Copywriter
Saks.com
Etats-Unis
July 2005 - October 2006 (1 an 3 mois)
Created and edited all web product copy for accessories, cosmetics, handbags, jewelry and shoes. Generated headlines and editorials lines for emails. Wrote descriptive and creative copy for catalogs, online trunk shows and editorial shopping pages. Teamed with writers and supervisor to develop standards for clear, concise copy. Worked with merchandise assistants and buyers. Managed a heavy workload with strict deadlines.
Print Copywriter
Bloomingdale's
Etats-Unis
2003 - 2005 (2 ans)
Wrote all creative copy for accessories, cosmetics, fine jewelry, hosiery and intimates accounts. Generated headlines, campaign taglines and original copy for national and local advertising, catalogs and direct mail. Worked with art directors to conceptualize cohesive campaigns. Multitasked effectively and worked on daily deadlines. Strengthened Bloomingdale’s as a fashion and beauty authority with clever, trend-driven copy.
