Heather Kenny

Heather Kenny

freelance writer at heatherkenny.com
Chicago, Etats-Unis

A propos

I’ve spent my entire career as a writer, moving from journalism to content marketing and copywriting. I specialize in long-form copy (love doing research and finding a narrative!) and developing brand messaging and content strategies for all types of businesses.

My skills are built on a foundation of editorial expertise in proofreading, copyediting, and fact-checking, a result of working for a newspaper with extremely high standards. (I still remember some stinging comments about the difference between that and which.) Be assured that your copy, no matter how long or short, will meet the highest standards. Whether writing an error message or a case study, I bring a focus on clear communication and an understanding of the user experience and audience needs.

Contact me at hkenny3110 [at] the geemaildotcom.

Postes

freelance writer, editor, and content strategist
Etats-Unis
September 2019 - Actuellement ici (11 mois)
I create content that translates complex concepts for general audiences, communicates key organizational messages, and supports brand marketing efforts. Formats include blog posts, web copy, case studies, infographics, and more. I help companies develop brand messaging as an element of an overall content strategy, including guidelines for style, voice, and tone. Special focus on education services and technology, martech, and healthcare.
Senior Copywriter, Brand
Wiley Education Services
Etats-Unis
January 2018 - September 2019 (1 an 8 mois)
I served as the brand journalist and B2B content lead highlighting the company's technology-enabled services for higher education institutions.

• Brainstormed, researched, wrote, and edited 160+ content pieces per year to support brand marketing efforts, including articles, case studies, research reports, web copy, white papers, infographics, and more.
• Contributed to long-term content strategy and editorial calendars
• Solicited and managed freelance writers
Senior Copywriter, Partner Marketing
Wiley Education Services
Etats-Unis
November 2014 - December 2018 (4 ans 1 mois)
I played a senior creative and strategic role in the marketing department at this online higher education company. WES (formerly known as Deltak) partners with not-for-profit colleges and universities to help them meet the challenges of the changing higher education landscape.

Accomplishments include:

o A robust content marketing strategy for nursing programs
o Wrote the brand tagline, mission statement, and editorial guidelines for Wiley Education Services
o Re-imagined career copy to be more emotionally engaging and relevant to potential leads, complemented by a interactive tool providing real-time career data

Subject matter areas of expertise include health care, business, criminal justice, and education.
Content Manager/Creative Copywriter
Wiley Education Services
Etats-Unis
April 2010 - November 2014 (4 ans 7 mois)
I came on board as the sole content professional at the company during its startup phase, when it was known as Deltak. I created and instituted industry-standard processes and templates for content creation, review, and tracking. As my role evolved, I focused on concepting, researching, writing, and editing content for websites, email campaigns, brochures and more for our higher education clients in a high-performance, deadline-driven environment.

Formation

BA in English

MA in Communication

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