| Titre | IMARS Cinema |
| Agence | Tencent |
| Campagne | IMARS Cinema |
| Annonceur | Tencent |
| Marque | TENCENT YOUTH SCIENCE FESTIVAL |
| Mise en ligne | Juillet 2020 |
| Secteur d'activité | Publicité et communication |
| Synopsis | IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology. |
| Type de média | Expérience extérieure interactive |
| Longueur | |
| Designer | Zhenghan Cai |
| Designer | Scott Xie |
| Designer | Mogo Wu |
| Directeur de la création | Akae Wang |
| Réalisateur | Scott Xie |
| Director of Art Production | Zhenghan Cai |
| Producteur exécutif | Joan Wang |
| Producteur, agence | Ahjan Huang |
| Monteur | Kimi Huang |
| Monteur | Dong Xie |
| Concepteur / rédacteur | Zita Zou |
| Directeur de la photo | Ximen Lu |
| PR & Communications Director | Vincent Li |
| Brand Director | Derek Song |
| Brand Manager | Justin Lu |
| Brand Manager | Ninaw Lin |
| Directeur artistique | Ivy Huang |
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