Monica  Moro
Chief Creative Officer at McCann
Madrid, Espagne
TitreJazz
Agence
Campagne Starbucks Premium Instant
Annonceur Starbucks Corporation
Marque Starbucks At Home
Date de première diffusion/publication
Secteur d'activité Café, thé, boissons chocolatées, petit-déjeuner
Philosophie Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms.
The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets.
The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom.

Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range.

With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Type de média Télévision
Longueur
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)
Responsable de la création
Responsable de la création
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Business Team
Business Team
Business Team
Business Team
Planning Team
Planning Team
Planning Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Shopper Team
Maison de production
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Production Team
Account Team Craft
Account Team Craft
Account Team Craft
Photographe
3D Studio
Post production
Coloriste
Réalisateur
Directeur de la photo
Monteur
Producteur exécutif
Producteur exécutif
Producteur
Musique
Compositeur de musique
Producteur
Producteur

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