Titre | Lollipop |
Agence | Agencia Laika |
Campagne | $weet Nightmares |
Annonceur | SOS Children's Villages International |
Marque | SOS Children's Villages Ecuador |
Date de première diffusion/publication | 2021 / 6 |
Secteur d'activité | Droits de l'homme |
Slogan | Don't finance child labor |
Synopsis | Right now, there are thousands of children working and selling products in different cities of Ecuador. It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment. Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare. Monsters that shouldn't exist but were brought to life by the horrendousness of child labor. |
Type de média | Presse & publications |
Directeur de création | Eduardo Chiriboga |
PDG | Adrián Burgos |
Directeur artistique | Santiago Rentería |
Concepteur / rédacteur | Carlos Cruz |
Chef de groupe | Ericka Burgos |