Eduardo Chiriboga
Creative Director at ECHO+
Quito, Equateur
TitreLollipop
Agence
Campagne $weet Nightmares
Annonceur SOS Children's Villages International
Marque SOS Children's Villages Ecuador
Date de première diffusion/publication 2021 / 6
Secteur d'activité Droits de l'homme
Slogan Don't finance child labor
Synopsis Right now, there are thousands of children working and selling products in different cities of Ecuador.

It´s common for these kids to be forced to sell chocolates, lollipops, gum, and candy; sweets that were originally created for their enjoyment.

Child labor is a nightmare from which many times they will never be able to get out, so inspired by three popular sweets, we developed three characters taken from a nightmare.

Monsters that shouldn't exist but were brought to life by the horrendousness of child labor.
Type de média Presse & publications
Directeur de création
PDG
Directeur artistique
Concepteur / rédacteur
Chef de groupe

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