John Norman

John Norman

Chief Creative Officer at Havas Chicago
Chicago, Etats-Unis

A propos

John Norman is the chief creative officer for Havas Chicago. John possesses a world-class level of advertising expertise combined with a profound respect for culture. He is a celebrated industry veteran who has worked with influential brands such as Walmart, Nike, Coca-Cola, and Gatorade. John is passionate about visual storytelling and brings more than 25 years of experience in advertising and design.

John oversees creative development for Havas Chicago’s roster of brands, including Citi, Cracker Barrel, Hefty, Mike’s Hard Lemonade, Moen, National Association of REALTORS®, Pillsbury Baking, Ragu Pasta Sauce and Reynolds Consumer Products. He guides the agency’s mission to build meaningful American brands through craft and culture, by developing creative content and storytelling that make an impact through modern platforms.

John joined Havas from Translation, where he was chief creative officer and partner. Before Translation, John served as chief creative officer at the Martin Agency, TBWA\Chiat\Day, and Wieden+Kennedy. At Wieden+Kennedy, John launched and led Coca-Cola’s “Open Happiness” campaign and the “Happiness Factory” franchise of spots; many World Cup campaigns, including the groundbreaking “Write the Future” work, for Nike; and the prestigious “+HP” campaign for Hewlett-Packard. He has worked with many other iconic brands including Apple, BASF, the NBA, Wyndham Hotels, Adidas, Pepsi, BF Goodrich, Heineken, the NFL, State Farm, Beats, Pirelli, and The Ad Council. Before his agency roles, John worked in design at Nike and Benetton Group.

Throughout John’s career, he has lived in Tokyo, Amsterdam, Italy, San Francisco, New York, and, now, Chicago. His work has won numerous awards including an Emmy; the Cannes Grand Prix; Grand Prix Epica Award; New York Art Directors’ Vision Award; Campaign of the Year and the Top 5 Award; multiple Cannes Lions, Effies and One Show medals; the Japan Nikkei Award; the Russian Grand Effie; and Adweek’s Spot of the Year.


John Norman is the chief creative officer for Havas Chicago. John possesses a world-class level of advertising expertise combined with a profound respect for culture. He is a celebrated industry veteran who has worked with influential brands such as Walmart, Nike, Coca-Cola, and Gatorade. John is passionate about visual storytelling and brings more than 25 years of experience in advertising and design.

John oversees creative development for Havas Chicago’s roster of brands, including Citi, Cracker Barrel, Hefty, Mike’s Hard Lemonade, Moen, National Association of REALTORS®, Pillsbury Baking, Ragu Pasta Sauce and Reynolds Consumer Products. He guides the agency’s mission to build meaningful American brands through craft and culture, by developing creative content and storytelling that make an impact through modern platforms.

John joined Havas from Translation, where he was chief creative officer and partner. Before Translation, John served as chief creative officer at the Martin Agency, TBWA\Chiat\Day, and Wieden+Kennedy. At Wieden+Kennedy, John launched and led Coca-Cola’s “Open Happiness” campaign and the “Happiness Factory” franchise of spots; many World Cup campaigns, including the groundbreaking “Write the Future” work, for Nike; and the prestigious “+HP” campaign for Hewlett-Packard. He has worked with many other iconic brands including Apple, BASF, the NBA, Wyndham Hotels, Adidas, Pepsi, BF Goodrich, Heineken, the NFL, State Farm, Beats, Pirelli, and The Ad Council. Before his agency roles, John worked in design at Nike and Benetton Group.

Throughout John’s career, he has lived in Tokyo, Amsterdam, Italy, San Francisco, New York, and, now, Chicago. His work has won numerous awards including an Emmy; the Cannes Grand Prix; Grand Prix Epica Award; New York Art Directors’ Vision Award; Campaign of the Year and the Top 5 Award; multiple Cannes Lions, Effies and One Show medals; the Japan Nikkei Award; the Russian Grand Effie; and Adweek’s Spot of the Year.

Postes

Chief Creative Officer
Chicago, Etats-Unis
March 2019 - Actuellement ici (1 an 6 mois)
Partner, Chief Creative Officer
New York, Etats-Unis
February 2014 - September 2018 (4 ans 7 mois)
Since 2014, John has been the Chief Creative Officer and Partner of Translation LLC, a multi-focal agency that combines pop-culture relevancy with insightful brand insights. During John’s tenure, the agency has won the NBA, the NFL, Weight Watchers, HBO, A&E, while leading work for State Farm, Kaiser Permanente, and the Susan G. Komen Foundation. During John’s tenure, Translation has won its first Cannes Lions and many other medals for Value City Furniture, the NBA, State Farm, Kaiser Permanente, and the NFL work. John has been instrumental in building and introducing a multidisciplinary model across the company to accommodate a changing more nimble market.
Chief Creative Officer
Los Angeles, Etats-Unis
2012 - 2014 (2 ans)
From 2012 to 2014, John was the CCO for TBWA/Chiat/Day in Los Angeles where he worked for clients including Adidas, Gatorade, Nissan, and Pepsi. Under John’s leadership, the agency won the Southwest Airlines account. Also during this time, the Jeff Gordon Test Drive film for Pepsi MAX garnered over 43 million views on YouTube. Under John’s leadership, the Adidas World Cup global campaign “All In or Nothing” was launched, beating the far more heavily-financed Nike campaign in signing up more young soccer fans than Nike.
Chief Creative Officer
Richmond, Etats-Unis
2010 - 2012 (2 ans)
From 2010 to 2012, John was the Chief Creative Officer of The Martin Agency, where he was instrumental in winning major clients such as ExxonMobil, Comcast, Kraft, Mentos, Norwegian Cruise Lines, LivingSocial, TracFone and Nespresso. He also led the agency in winning the interactive/digital work for existing client Walmart, and led the creative effort that saw Walmart win its first-ever major advertising award at the 2012 One Show. Also, under John’s leadership Martin won eleven Cannes Lions and an Emmy for existing client, the JFK Presidential Library.
Executive Creative Director
Amsterdam, Pays-Bas
2005 - 2010 (5 ans)
John was the Executive Creative Director of the Amsterdam office of Wieden+Kennedy from 2005 to 2010. During his tenure there, he and his teams won six out of seven pitches including work for BASF, Honda, Pirelli tires, Tanqueray gin, and Heineken. The Amsterdam office also won Coca Cola’s global business and created the multi-award winning “Coke Side of Life” campaign and the “Open Happiness” campaign, one of the most heavily awarded ad campaigns in history. While in Amsterdam, he also led the creative team on work for Nike Running, Nike Women and two World Cup initiatives: “Joga Bonito” and the highly acclaimed “Write the Future” campaign, which won an Emmy and the Cannes Film Grand Prix, to name but two of all the top international awards. While in Amsterdam, John completed two additional major initiatives: The first was the relocation and renovation of Wieden’s new offices, which were awarded one of the Netherlands highest architectural accolades. The other was the implementation and growth of the fully integrated and very successful interactive design group.
Group Creative Director
San Francisco, Etats-Unis
2001 - 2005 (4 ans)
From 2002 to 2005, John was Group Creative Director at Goodby, Silverstein & Partners in San Francisco. There he helped launch the highly-awarded and innovative Hewlett-Packard “+HP” campaign. He also created a new visual identity for Hewlett-Packard, while generating and supervising work including television commercials, multipage print campaigns, media installations, out-of-home advertising and innovative interactive campaigns. This work was awarded Campaign of the Year by Creativity magazine, Adweek’s Spot of the Year, the prestigious Vision award by the New York Art Director’s Guild, The Grand Prix Epica, as well as numerous Cannes Lions and other awards.
Creative Director
Tilford:Norman
Etats-Unis
1999 - 2001 (2 ans)
From 2000 to 2002, John ran his own advertising agency in Dallas, Texas with partner Todd Tilford. Tilford:Norman was featured on the cover of Adweek during its first year and acquired accounts including Spyder skiwear, Pizza Hut, Footaction, Chili’s, the Limited, and Adidas Originals.

Design Director
Benetton Group
Italie
1998 - 1999 (1 an)
From 1998 to 2000, John lived and worked in Treviso, Italy as the Design Director for Benetton, Spa. At Benetton, he directed advertising and retail identity design projects for the company’s sports brands, which included Rollerblade, Killer Loop, Nordica and Prince. While in Italy, John also served as a director of the Benetton international design school, Fabrica.
Art Director
Amsterdam, Pays-Bas
1996 - 1998 (2 ans)
From 1996 to 1998, John worked as a Senior Art Director for Wieden & Kennedy in the Amsterdam office, where he developed print and television campaigns for Coca-Cola, Microsoft and Nike. While in Amsterdam, John created the controversial, award-winning outdoor campaign for NikePark, a soccer experiential environment that debuted in Paris at the 1998 World Cup.
Senior Designer
Etats-Unis
October 1991 - June 1996 (4 ans 8 mois)
During his early years, John worked as a designer for almost ten years getting his start at the Richards Group and later Nike Design in Oregon. John created logos for the Wyndham hotel group, the American Indian College Fund, and Nike footwear identities that are still in use today. John began working at Nike in 1989. His projects ranged from developing graphic identity to corporate and retail installations. John worked with the famous Tinker Hatfield on the identity system for the Air Huarache. While based at Nike in Beaverton, John was the lead designer for the internationally recognized Hooptown complex in Harajuku, Tokyo, Japan, an innovative, retail basketball environment designed to introduce Nike basketball to Japan.

Formation

Bachelor's degree - Fine/Studio Arts

Autres activités professionnelles

PHNX Tribute, Paris

Awards Jury Member

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