| Titre | Stephen Curry |
| Agence | Translation |
| Campagne | 2015 March Madness Animated, Baby! |
| Annonceur | NBA |
| Marque | NBA |
| Date de première diffusion/publication | 2015 / 3 |
| Secteur d'activité | Equipes sportives, Evènements sportifs |
| Slogan | The Dance Never Ends |
| Synopsis | The NBA is putting a whole new spin on throwback jerseys. |
| Philosophie | The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though. |
| Type de média | Télévision |
| Longueur | |
| Post production | WAX |
| Color Grade (Animation) | WAX |
| Conform | WAX |
| Audio Post | Sonic Union |
| Directeur associé | Toni Lipari |
| Producteur exécutif | Andrew Linsk |
| Director of Broadcast Production | Miriam Franklin |
| Responsable de la création | John Norman |
| Producteur | Rochelle Brown |
| Directeur de la création | Betsy Decker |
| Senior Creative | Matthew McFerrin |
| Producteur exécutif | John Connolly |
| Studio Director | Justine Cortale |
| PDG | Steve Stoute |
| Senior Creative | Armando Samuels |
| Producteur | Patrick Gantert |
| Senior Producer | Evan Meeker |
| Producteur exécutif | Maxwell Gosling |
| Engineers (Mix) | Fernando Ascani |
| Producteur exécutif | Carole McCarty |
| Senior Creative | Matt Comer |
| Senior Vice President, Group Account Director | Tim van Hoof |
| Responsable de la stratégie | John Greene |
| Head of Brand Strategy | Tim Flood |
| Stratégie | Geoff McHenry |
| Stratégie | Lindsey Neeld |
| Associate Producer | Philinese Kirkwood |
| Business Affairs Manager | Brian Enright |
| Chef de groupe | Chris Martin |
| Senior Project Manager | Matt DeSimone |
| Directeur de création | Ingi Erlingsson |
| Producteur | Ant Baena |
| Assistant de Production | Corina Priestley |
| Roto / Prep | Krishnan Balakrishnan |
| Roto / Prep | Nikita Alagan |
| Roto / Prep | Aravindan.C |
| Roto / Prep | Thirupathi Raja |
| Roto / Prep | Stephan Arun N |
| Roto / Prep | Murthy N |
| Roto / Prep | Satish R |
| Design | Pedro Vergani |
| Création d'image | Stefan Falconer |
| Design | Stefan Falconer |
| Création d'image | Duncan Gist |
| Création d'image | Samuel Bell |
| Création d'image | Harj Bains |
| Création d'image | Steffano Ottaviano |
| Création d'image | Romain Loubersanes |
| Création d'image | Mattias Breitholtz |
| Création d'image | Pablo Lozano |
| Création d'image | Tim Whiting |
| Monteur | Joe Dillingham |
| Assistant Monteur | Nate Kim |
| Coloriste | Tom Poole |
| Assistant Colorist | Kath Raisch |
| Coloriste | Steve Picano |
| Engineers (Mix) | David Papa |
| Mix Assistant | Ben Conlon |
| Voiceovers | Todd Cummings |
| Composer | Victor Margo |
| Music Sound Design | Future Perfect Music |
| Maison de production | Golden Wolf |
| Maison de production | Blacklist |
| Color Grade (NBA footage) | CO3 (New York) |
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