Khalid Latif
Creative Director EMEA at Weber Shandwick
London, United Kingdom, Royaume-Uni
The unveil of the Make Blood Cancer Visible installation in Paternoster Square, London, on 4th September marks the launch of the campaign. Designer Paul Cocksedge has created an installation that gathers 104 three-dimensional letterform sculptures forming a typographic forest of names. The installation represents the 104 individuals that are diagnosed with blood cancer every day,2 raising awareness and shining a light on their experiences by exposing their individual stories.

Each of the pieces symbolises an individual with blood cancer, sized perfectly to match the individual's height and recreating their name in huge vertically placed letters. The sculptures are arranged to reflect the patterns that occur when people gather in crowds, and set in a recurring typeface that emphasises their shared experiences. At night the pieces become illuminated, casting overlapping shadows and taking on a different dimension.

During September, visitors can interact with these sculptures, read the stories of those affected by blood cancer and share photos of their visit on social media using #makebloodcancervisible. You can also make use of the make blood cancer visible Snapchat filter at Paternoster Square.

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